The Future of Business Social Selling: Crickets or Ca-Ching?
August 31, 2022
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The Buzz 1: “The science of social selling actually originated from academia. In a 2009 paper…'The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context,' researchers concluded that a purchase is more likely to take place when the buyer and seller happen to share things in common…sales practitioners began putting the science into practice and thus became the ‘social selling’ approach.” [Tony Restell, social-hire.com] The Buzz 2: “To stand out today, you must be original…add your own story to your content. There is only one you.” [Mark Schaefer, Schaefer Marketing Solutions] The Buzz 3: “Success on social media platforms, including LinkedIn, relies on your ability to make true connections… build relationships.” [Kim Garst, KG Enterprises] The Buzz 4: “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” [Amy Jo Martin, Author: Renegades Write the Rules] We’ll ask Steve Watt, DeJuan Brown, Ashley Coghill and Darren McKee for their take on The Future of Business Social Selling: Crickets or Ca-Ching?
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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