Benefits as a Strategy for Recruiting & Retention—With Ken York

November 18, 2022
Hosted by Patrick Laing

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Guest Information

Episode Description

This week on Finding Certainty, host Patrick Laing visits with co-founder and president of LifeExec, Mr. Ken York, discussing small business health benefits as a strategy. One of the greatest needs for businesses and their teams these days is affordable health coverage. It's an enormous demand and is generally the # 1 benefit employees are seeking and, as such, one of the most important recruiting and retention tools a business can have. The problem is that many employees simply can't afford the options available to them, even when offered. Only 4% of employees nationally, we've been told, actually accept their employers' plans, if they have to pay for them. Millions of Americans are currently underinsured or totally uninsured, and it's not because they don't want coverage. Certainty Management, in partnership with LifeExec, has a solution to this nationwide epidemic. LifeExec's disruptive LifeExec Advantage programs provide true medical, dental, vision, mental health, and financial protection and savings for as little as $29.95 per plan per month for the entire family! Dozens of benefits are available at a price that anyone can afford, even a single mom, working part-time, on minimum wage, anywhere in the country. Imagine: unlimited telemedicine access with zero wait time and $0 co-pay or deductible; unlimited mental health counseling sessions with $0 co-pay or deductible; dental and vision savings; x-ray, alternative care, hearing aid, and other savings; prescription savings (up to 85% off); Urgent Care Center access (with just a $25 co-pay) and Primary Care Physician visits (in no more than 48 hours with just a $10 co-pay); the list goes on. We are, in short, reinventing medical, mental health, and financial health coverage as we know it. Listeners will be very intrigued to know how. Check out the line-up of benefits at Enroll today for just $30-80 per month at Receive a free copy of the extraordinary LifeExec Life Management Solution application at

Finding Certainty

Fridays at 9 AM Pacific Time on VoiceAmerica Business Channel

Create more certainty in your life and business with Finding Certainty's unique blend of insights, ideas, and special guests. Many of our small businesses and nonprofits need our help. They have missions that matter but struggle to bring them to pass. FINDING CERTAINTY offers a unique blend of insights, approaches, and special guests that can help. U.S. Army veteran and show host, Patrick Laing, brings his 30+ years of business experience to VoiceAmerica Business to explore the topic of CERTAINTY in our lives. Examples: Are you a business owner, 1099 contractor, part-time employee, or volunteer who needs group health coverage you can actually afford? Do you know a nonprofit who would benefit from unlimited zero-cost funding? How about cost reduction, school safety, mental health wellness, and more? All these and more are fair game on FINDING CERTAINTY. If you want more Certainty in your own life, you are not alone. Join us each Friday at 9 am Pacific, 12 pm Eastern. Find your own brand of Certainty and realize your personal American Dream with FINDING CERTAINTY. Let's unwrap The Certainty Experience together. Text the word Certainty to 26786 to learn more.

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Patrick Laing

Founder and managing partner of Certainty Management, a Nevada based cost-reduction firm that helps raise zero-cost funding for U.S. nonprofits, Patrick Laing has 30+ years of business experience. A former Dale Carnegie instructor, his sales teams have achieved national recognition. One example: Patrick helped LeafGuard NW raise sales from $3.5MM to $20MM annually in just 3 years. They became # 1 in the country out of 65 offices. Promoted to National Trainer, he traveled nationwide, raising close rates 2-3 x at multiple offices. A U.S. Army veteran, Patrick worked in counter intelligence, held a Top-Secret clearance, and also served as a linguist in Italian. A graduate of BYU-Provo, Patrick served a two-year service mission for his church in Italy (‘89-90). While working for Delta Airlines, he received their top award, The Customer Service Citation. In addition to hosting Finding Certainty, Patrick is a contributing author to the Mission Matters series, a collection of lessons from CEOs whose companies are making a difference. Married to Tessha Laing, they live in Las Vegas and are proud dad and step-mom to 4 scholarship winners: in tumbling (U. of Oregon), diving (Cal State-Bakersfield), and academics x 2 (U. of OR & Wellesley College). Their youngest son, Evan, is a sponsored mountain bike racer. Patrick enjoys fly fishing, traveling, and time with his family. His proudest achievement, other than dad and husband, is the free nonprofit fundraising help his company provides.

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Episode Directory

November 2022

  • 11/25/2022: The Secret to Wholesale Travel, for Life—With Michael Del Toro Listen Now
  • 11/18/2022: Benefits as a Strategy for Recruiting & Retention—With Ken York Listen Now
  • 11/11/2022: Rescuing Communities and Realizing Dreams—With Dr. Mary Lee Listen Now
  • 11/4/2022: The Power & Benefits of Private Business Clubs—With Martin Hess Listen Now

October 2022

September 2022

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