The Death of Demographics with David Allison

April 28, 2023
Hosted by Chris Cooper

[Download MP3] [itunes] [Bookmark Episode]

Guest Information

Episode Description

Is judging human behaviour based upon demographics dead? My guest David Allison realised that people simply don’t act their age anymore; the wealthy often prefer to shop in Walmart, and you might have more behaviourally in common with someone of a completely ethnic background, age, or nation than your peer group. David is a human values expert, global researcher, and best-selling author, who is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with in our work. He is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy. David speaks internationally and helps big brands connect with people by honoring their values. During this interview we will explore David’s latest book ‘The Death of Demographics: Valuegraphic Marketing for a Values-Driven World’. Join us for a conversation that may help you connect better with others and shift your paradigm when it comes to understanding yourself and others. Valuable to anyone with an interest in people, marketing and/or leadership.

The Business Elevation Show with Chris Cooper - Be More. Achieve More

Friday at 8 AM Pacific Time on VoiceAmerica Business Channel

The Business Elevation Show provides the inspiration to help you elevate the success of your business, your people and yourself. If you want to grow more successful businesses and teams and become the very best you can be then this show will provide you with the insight and wisdom. It will help you to Be More to Achieve More.

Accessed in over 50 countries each month the show highlights the key principles in business and personal success with guests and host who talk from experience. It’s an energizing, warm and inspiring show that supports your journey to elevated business, entrepreneurial and personal success.

Since 2011 the show has included many very successful high achievers, entrepreneurs, speakers and subject experts from around the world who inspire others to achieve more. The Business Elevation Show airs live Fridays at 8 AM Pacific/4 PM GMT on VoiceAmerica Business.

Chris Cooper

Chris Cooper helps business leaders to elevate the performance of their business, their people and themselves. With a background in major brands such as Mars Inc he worked in sales, mar-keting, HR, training, procurement and logistics to board level. His first consultancy became a multi-million pound business within 3 years.

Today, Chris helps business people elevate performance through consultancy, coaching, training, professional speaking, writing and broadcasting. His coaching programme ‘The Elevation Programme’ has helped many business owners to profitably grow their businesses since 2008.

As a speaker he talks about lessons from his book ‘The Power To Get Things Done (Whether You Feel Like It Or Not) co written with Dr Steven Levinson (published by Penguin Random House USA in December 2015).

His radio show is accessed in over 50 countries and has aired since 2011, making him a highly experienced on-line radio host. Having undertaken hundreds of interviews with international ex-perts and thought leaders he has been described as one of the most credible business experts in the UK. Chris lives in Leicestershire, England with his wife Ruth and two young boys. Hobbies include taking his soccer mad eldest son to watch Leicester City FC, playing rock guitar, keeping fit, fly fishing and transforming his Victorian home and garden into a beautiful space.

This site is protected by Trustwave's Trusted Commerce program