The Birth of A Brand – The UGG story with Brian Smith

May 24, 2024
Hosted by Chris Cooper

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Guest Information

Episode Description

Join us for an exciting episode of the Business Elevation Show as we sit down with Brian Smith, the visionary Founder of the iconic UGG Australia brand. Brian's entrepreneurial journey is inspiring, having transformed a modest $500 investment into a multimillion-dollar international enterprise. UGG Australia has become synonymous with luxury and comfort, achieving over a billion dollars in annual sales for the past six years. Brian Smith graduated as a Chartered Accountant in 1978 in Australia, before moving to California in search of the next big opportunity. While studying at the UCLA Graduate School of Management, he identified a gap in the US market for sheepskin footwear, which sparked the inception of UGG. Over the next seventeen years, Brian's unwavering dedication and innovative approach propelled UGG into a global phenomenon. In this interview, we delve into Brian's book, "The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul," where we will explore his invaluable insights and strategies for aspiring entrepreneurs. Brian emphasises the importance of leveraging one's intrinsic assets and following one's passions to build a fulfilling and successful career. A sought-after keynote speaker and mentor to small business owners, Brian dedicates his time to educating and inspiring the next generation of entrepreneurs. He also enjoys spending quality time with his family and friends in Southern California, surfing, and contributing to the betterment of humanity. Tune in for an engaging and informative conversation with Brian Smith during which I will be wearing my favourite slippers!

The Business Elevation Show with Chris Cooper - Be More. Achieve More

Friday at 8 AM Pacific Time on VoiceAmerica Business Channel

The Business Elevation Show provides the inspiration to help you elevate the success of your business, your people and yourself. If you want to grow more successful businesses and teams and become the very best you can be then this show will provide you with the insight and wisdom. It will help you to Be More to Achieve More.

Accessed in over 50 countries each month the show highlights the key principles in business and personal success with guests and host who talk from experience. It’s an energizing, warm and inspiring show that supports your journey to elevated business, entrepreneurial and personal success.

Since 2011 the show has included many very successful high achievers, entrepreneurs, speakers and subject experts from around the world who inspire others to achieve more. The Business Elevation Show airs live Fridays at 8 AM Pacific/4 PM GMT on VoiceAmerica Business.

Chris Cooper

Chris Cooper helps business leaders to elevate the performance of their business, their people and themselves. With a background in major brands such as Mars Inc he worked in sales, mar-keting, HR, training, procurement and logistics to board level. His first consultancy became a multi-million pound business within 3 years.

Today, Chris helps business people elevate performance through consultancy, coaching, training, professional speaking, writing and broadcasting. His coaching programme ‘The Elevation Programme’ has helped many business owners to profitably grow their businesses since 2008.

As a speaker he talks about lessons from his book ‘The Power To Get Things Done (Whether You Feel Like It Or Not) co written with Dr Steven Levinson (published by Penguin Random House USA in December 2015).

His radio show is accessed in over 50 countries and has aired since 2011, making him a highly experienced on-line radio host. Having undertaken hundreds of interviews with international ex-perts and thought leaders he has been described as one of the most credible business experts in the UK. Chris lives in Leicestershire, England with his wife Ruth and two young boys. Hobbies include taking his soccer mad eldest son to watch Leicester City FC, playing rock guitar, keeping fit, fly fishing and transforming his Victorian home and garden into a beautiful space.

Episode Directory

June 2024

May 2024

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