Making Word of Mouth Marketing Work for You

November 19, 2007
Hosted by Jordan Goodman

[Download MP3] [itunes] [Bookmark Episode]

Episode Description

Major marketers are spending more and more of their marketing dollars to promote positive word-of-mouth discussion of their companies, and you should do the same. Sandra Sellani, author of the new book What’s Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors and Multiply Profits with Brand Quotient, explains the best way to harness positive word of mouth marketing to make your business prosper. Consumers are relying more on what their friends and peers are telling them about products and services in online social networking forums instead of trusting traditional advertising. In this interview, Sandra will explain how you can capture the magic of positive word of mouth to grow your business or personal career.

The Money Answers Show

The Money Answers Show

Monday at 12 Noon Pacific Time on VoiceAmerica Business Channel

Do you need directions to a solid financial future? If so, The Money Answers Show with Jordan Goodman will provide you with a roadmap to making smart money decisions in every area of your personal finances. Join Jordan every Monday at 12 PM/PST 3 PM/EST for The Money Answers Show, on the VoiceAmerica Business Channel. Learn how and where to get the best deals on mortgages, cars, and insurance; find out the best ways to save for college and retirement, get out of debt, improve your credit rating, and save on your taxes. The Money Answers Show with Jordan Goodman will provide you with great tips on investment opportunities in real estate, stocks, annuities, and other investment vehicles. That’s The Money Answers Show with Jordan Goodman on the VoiceAmerica Business Channel, every Monday at 12 PM/PST.

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Jordan Goodman

Jordan Goodman

Jordan Goodman has a mission: to help everyone do better with money. Since graduating the Columbia University School of Journalism in 1977, he has spent the past 32 years combing the country to find the very best ways to help consumers make and save money and then sharing these gems with the public. As a staff writer/reporter at MONEY Magazine for 18 years, a weekly commentator on NBC News at Sunrise and Public Radio’s Marketplace Morning Report, and through his 12, soon to be 13 highly respected books, and his website www.moneyanswers.com, he has provided useful, common-sense information to the public. Some of his better-known books include Fast Profits in Hard Times, Everyone’s Money Book, the Dictionary of Finance and Investment Terms and Master Your Money Type. Jordan is a rare combination: someone who possesses not only encyclopedic knowledge about every area of personal finance but also a passion for helping his listeners not only to get educated but to take action to help their dreams become realities.

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