The Art of Woo: Using Strategic Persuasion to Sell Your Ideas.
March 24, 2008
Hosted by Dr. Cathy Greenberg and Dr. Relly Nadler
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Episode Description
No! It’s a word few of us like to hear, especially when presenting an idea we feel very enthusiastic about. So how do people like Andy Grove and Bono know how to persuade others so effectively? What can we learn about effective persuasion and why what you say may not be as important as “how you say it”? What makes someone a “good persuader”? Do senior executives really need to “woo” anyone? Can’t they just use their authority and influence to make things happen? How often have you seen business people use numbers and facts to get people on board- Are they really effective or not? Find these answers and more in this show featuring award winning author Mario Moussa, PhD on the subject of his new book ”The Art of Woo: Using Strategic Persuasion".
Leadership Development News
Monday 9 AM PT on VoiceAmerica Business Channel
Leadership Development News: Provides listeners with practical, actionable insights on how to be and how to develop dynamic, effective leaders. Leadership is a vital skill set in this competitive global economy. Yet many of today’s most influential leaders still aren’t optimizing their skills and performance. Drs. Greenberg and Nadler know from extensive experience working with those at the top tiers of business and society how to coach good leaders to become great leaders and how to develop leadership skills among existing employees. Show topics will include work-life balance, the power of happiness, emotional intelligence, managing gender differences, recruitment and training, and self management. Small changes inspired by Drs. Greenberg and Nadler will make big differences in your leadership and your success. Tune in each Monday at 9 AM Pacific to Leadership Development News on the VoiceAmerica Business Channel.
Dr. Cathy Greenberg and Dr. Relly Nadler
Dr. Cathy L. Greenberg coaches leading executives and entire companies using her proven “Happiness=Profit” business strategies for life. Dr. Greenberg, a certified executive/personal coach, leadership expert and executive in her own right, formerly at two of the world’s leading consultancies, she co-founded h2c, LLC (Happy Companies. Healthy People) where she shares the power of combining leadership with the science of happiness to develop the skills you need to soar to success and profitability in today’s challenging environment. An author of multiple bestsellers and much-in-demand conference speaker, Dr. Greenberg advises individuals and groups from New York to Dubai. Her research and writing partners include Warren Bennis, Noel Tichy and Marshall Goldsmith. Dr. Greenberg lives a happy, successful life circling the globe with offices in Philadelphia and Tucson.
Dr. Relly Nadler is a master level certified executive coach, corporate leadership & team trainer. He is the CEO True North Leadership, Inc. an Executive and Organizational Development firm. Dr. Nadler brings his expertise in Emotional Intelligence (EI) to all his keynotes, consulting, coaching and training. He has designed and delivered many executive boot camps for high achievers in Fortune 500 companies. Dr. Nadler’s Leaders’ Playbook provides 100’s of tools and strategies to develop star performers. As a leader in Emotional Intelligence, his executive coaching and executive boot camps brings hands-on tools and best practices for improving emotional intelligence and developing more top 10% performers in your organization.
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