A NEW LOOK AT “GORILLA” MARKETING
March 27, 2008
Hosted by Cindy Rakowitz
This week’s Stars of PR puts a new spin on “gorilla” marketing with guest Bill Guertin who calls himself the 800 POUND GORILLA. Mr. Guertin is a published author and an officially endorsed sales trainer with the NBA. Other guests include “employee evangelist” Ron McDaniel, and former swat team member Tim Dimoff.
Stars of PR
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Interested in the scoop behind the news headlines? Cindy Rakowitz gives listeners an analysis of today’s current events. Every show provides tips on emergency public relations and crisis management.
Blackman Rakowitz Public Relations CEO Cindy Rakowitz is a highly respected, award- winning executive with years of experience in crisis management, branding and marketing. Rakowitz contributes as an expert analyst to several news organizations. She is the co-author of Emergency Public Relations, Crisis Management in a 3.0 World and is currently enjoying her speaking tour.