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PUBLICIZING BOOKS

June 26, 2008

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Episode Description

Susan Weinstein entered the field of public relations working for Scribner Associates and later for Warner Communications. She designs and executes media campaigns, from strategy and writing through solicitations. Her projects have appeared on National TV and radio, in print reviews, magazine and newspaper pieces. In addition, Susan coaches for media appearances. Her writing work includes complete press kits: pitch letters, press releases, Q&A interviews, bios, as well as features, OpEds, speeches, and scripts. She has also manages “damage control” in sensitive corporate situations and advises grassroots political organizations on issue campaigns. Her clients include major publishers and university presses, nonprofit arts organizations and corporations.

Stars of PR

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Interested in the scoop behind the news headlines? Cindy Rakowitz gives listeners an analysis of today’s current events. Every show provides tips on emergency public relations and crisis management.



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