THE GLOBALIZATION OF BROADWAY

August 28, 2008
Hosted by Cindy Rakowitz

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Episode Description

Broadway’s gone global. It’s not just Americans with an insatiable appetite for musicals and plays. Now there’s a huge worldwide demand for live productions as mega-hit shows that can go on forever grace stages from New York to Baltimore to Beijing. These theater and live events have become giant universal brands, often dwarfing the success of Hollywood films. And just who are the guys behind this raging trend? The two uber cool advertising agencies on the cutting edge of this global branding movement--America’s modern-edged SpotCo and the UK’s venerable Dewynters—who have formed a cross-Atlantic collaboration to create a super shop that can reach rapidly expanding global audiences for live entertainment. Cindy Rakowitz will ask SpotCo’s Drew Hodges all about it on this very exciting show.

Stars of PR

Stars of PR

Archives Available on VoiceAmerica Variety Channel

Interested in the scoop behind the news headlines? Cindy Rakowitz gives listeners an analysis of today’s current events. Every show provides tips on emergency public relations and crisis management.

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Cindy Rakowitz

Cindy Rakowitz

Blackman Rakowitz Public Relations CEO Cindy Rakowitz is a highly respected, award- winning executive with years of experience in crisis management, branding and marketing. Rakowitz contributes as an expert analyst to several news organizations. She is the co-author of Emergency Public Relations, Crisis Management in a 3.0 World and is currently enjoying her speaking tour.

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