Navigating the Media Jungle
October 7, 2008
Hosted by Maureen Kedes
It’s a jungle out there! Learn how to navigate the media jungle with top leaders in data research, monitoring, measuring, and sorting. Get out your notepads! Info you can use! Join guests: David Copithorne, Founder of Aquarius Advisers, the PR firm for our show’s sponsor, Cision. Copithorne became global CEO of Porter Novelli Int’l., after it acquired his company, Copithorne & Bellows PR. C&B was the fastest-growing high-tech marketing company during the tech boom. C&B grew from a two-person Silicon Valley consultancy to a global firm with more than 300 people in 12 offices around the world. And, Rick Ostopowicz, a Cision customer, and Assistant Vice President, PR/Communications at Euler Hermes ACI, a global credit insurance and risk management company. He uses CisionPoint for research on media to target. Rick’s specialty, financial risk management, is in the eye of the news storm right now.
PR INSIDER with your host, Maureen Kedes
Archives Available on VoiceAmerica Business Channel
PR INSIDER gets you spinning. Get a peak into the world of public relations from the world’s leading experts, sponsored by www.us.Cision.com, providing information and consulting services to communications professionals. High profile guests in PR, Marketing, Advertising, Media, Sales and your host Maureen Kedes get you VIP access. Listen as global leaders in PR and promotions share “how to” and “how NOT to” strategies and hilarious, nerve-racking anecdotes from high visibility campaigns. Learn about damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, “piggy backing” your corporate message on a bigger media story, creating buzz, fueling and maintaining a media circus, integrating your company’s promotional departments.
Maureen Kedes is Founder and President of Vertex Communications, a Los Angeles public relations firm. Founded to promote individuals, companies, products and services in the health, fitness, beauty and medical arenas, Vertex expanded to an impressive array of clientele in entertainment, non-profit, technology, and environmental sectors. A graduate of the Ivy League's Columbia University, Ms. Kedes began her career as an actress and spokesmodel for a chance to see the world. Unfulfilled and wanting to use her education, she began working in PR in the mid 1990s. Since then, she has crafted some of the biggest media events of the past decade with celebrities and business VIPs from almost every arena. She has also worked in partnership with Clean Agency, Fortune Broadcasting and Power90 (beachbody.com). Some of her most noted campaigns include: Until There’s A Cure Foundation (the AIDS bracelet) dbSound (Bridges to Babylon Rolling Stones tour), The Power of Two by adidas (first fitness maternity line), Krav Maga (Israeli self defense), Airhead Parts (in conjunction with VW and Disney’s 50th Anniversary & the release of Herbie movie), Hard Rock Hotel (for DC Shoes skateboard ‘bomb drop’)…and the list goes on. Kedes is known for her direct and gutsy style and has found dignity in creating spin based on truths. Kedes thanks her sponsor, Cision. www.us.cision.com, the best communications media data source, and monitoring, distributing and evaluating service.