MEDIA MIXOLOGY: SHAKING UP OLD and NEW PR RECIPES
January 16, 2009
Hosted by Maureen Kedes
[Download MP3] [itunes] [Bookmark Episode]
Episode Description
Join host Maureen Kedes for a PR drink with the gals: Francine Silverman, a former newspaper reporter and freelance writer who started the ezine: www.bookpromotionnewsletter.com. Silverman has authored several books including: Talk Radio Wants You: An Intimate Guide to 700 Shows and How to Get Invited (McFarland & Co) and Book Marketing from A-Z . Kim Power Stilson has helped over 50,000 small and women-owned businesses promote their businesses online. As an award-winning pioneer of Internet Talk Radio and a social media and Internet sales and marketing strategist, she shares her expert advice on a marketing strategy she created called Make, Bake, Shake, Rake & Fresh©. Kim Power Stilson has authored several education courses including “Women Buy Everything . . . How the hot pink prom dress survived the crash of the glass ceiling.” Kim has hosted an award-winning syndicated talk radio show for seven years at www.powerstrategies.TV.
PR INSIDER with your host, Maureen Kedes
Archives Available on VoiceAmerica Business Channel
PR INSIDER gets you spinning. Get a peak into the world of public relations from the world’s leading experts, sponsored by www.us.Cision.com, providing information and consulting services to communications professionals. High profile guests in PR, Marketing, Advertising, Media, Sales and your host Maureen Kedes get you VIP access. Listen as global leaders in PR and promotions share “how to” and “how NOT to” strategies and hilarious, nerve-racking anecdotes from high visibility campaigns. Learn about damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, “piggy backing” your corporate message on a bigger media story, creating buzz, fueling and maintaining a media circus, integrating your company’s promotional departments.
Maureen Kedes
Maureen Kedes is Founder and President of Vertex Communications, a Los Angeles public relations firm. Founded to promote individuals, companies, products and services in the health, fitness, beauty and medical arenas, Vertex expanded to an impressive array of clientele in entertainment, non-profit, technology, and environmental sectors. A graduate of the Ivy League's Columbia University, Ms. Kedes began her career as an actress and spokesmodel for a chance to see the world. Unfulfilled and wanting to use her education, she began working in PR in the mid 1990s. Since then, she has crafted some of the biggest media events of the past decade with celebrities and business VIPs from almost every arena. She has also worked in partnership with Clean Agency, Fortune Broadcasting and Power90 (beachbody.com). Some of her most noted campaigns include: Until There’s A Cure Foundation (the AIDS bracelet) dbSound (Bridges to Babylon Rolling Stones tour), The Power of Two by adidas (first fitness maternity line), Krav Maga (Israeli self defense), Airhead Parts (in conjunction with VW and Disney’s 50th Anniversary & the release of Herbie movie), Hard Rock Hotel (for DC Shoes skateboard ‘bomb drop’)…and the list goes on. Kedes is known for her direct and gutsy style and has found dignity in creating spin based on truths. Kedes thanks her sponsor, Cision. www.us.cision.com, the best communications media data source, and monitoring, distributing and evaluating service.
