DO THE MATH! GREEN BIZ + GREEN PR = GREEN MONEY
May 8, 2009
Hosted by Maureen Kedes
Join host Maureen Kedes along with two PR leaders who are at the top of one of the few growth industries in the world: green business. Guests Lisa Cape Lilienthal firstname.lastname@example.org and Nora DePalma www.building-profits.com weigh in on how they’ve turned their passion for the environment in to big business for themselves and their clients. Lisa Lillienthal’s client base has included: Ray Anderson, chairman and founder of Interface, Inc., InterfaceFLOR Commercial, the carpet tile brand of the Interface family; and Melaver, Inc., a third generation sustainable real estate developer. Nora DePalma who has more than 25 years of professional PR experience. She specializes in building and architectural brands, offering a wide range of marketing communications services. Clients have included: American Standard, Porcher, Jado, Safety Tubs, Rheem, Uponor, Trane residential and commercial systems. Lisa and Nora are founding affiliates of the Green Earth PR Network.
PR INSIDER with your host, Maureen Kedes
Archives Available on VoiceAmerica Business Channel
PR INSIDER gets you spinning. Get a peak into the world of public relations from the world’s leading experts, sponsored by www.us.Cision.com, providing information and consulting services to communications professionals. High profile guests in PR, Marketing, Advertising, Media, Sales and your host Maureen Kedes get you VIP access. Listen as global leaders in PR and promotions share “how to” and “how NOT to” strategies and hilarious, nerve-racking anecdotes from high visibility campaigns. Learn about damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, “piggy backing” your corporate message on a bigger media story, creating buzz, fueling and maintaining a media circus, integrating your company’s promotional departments.
Maureen Kedes is Founder and President of Vertex Communications, a Los Angeles public relations firm. Founded to promote individuals, companies, products and services in the health, fitness, beauty and medical arenas, Vertex expanded to an impressive array of clientele in entertainment, non-profit, technology, and environmental sectors. A graduate of the Ivy League's Columbia University, Ms. Kedes began her career as an actress and spokesmodel for a chance to see the world. Unfulfilled and wanting to use her education, she began working in PR in the mid 1990s. Since then, she has crafted some of the biggest media events of the past decade with celebrities and business VIPs from almost every arena. She has also worked in partnership with Clean Agency, Fortune Broadcasting and Power90 (beachbody.com). Some of her most noted campaigns include: Until There’s A Cure Foundation (the AIDS bracelet) dbSound (Bridges to Babylon Rolling Stones tour), The Power of Two by adidas (first fitness maternity line), Krav Maga (Israeli self defense), Airhead Parts (in conjunction with VW and Disney’s 50th Anniversary & the release of Herbie movie), Hard Rock Hotel (for DC Shoes skateboard ‘bomb drop’)…and the list goes on. Kedes is known for her direct and gutsy style and has found dignity in creating spin based on truths. Kedes thanks her sponsor, Cision. www.us.cision.com, the best communications media data source, and monitoring, distributing and evaluating service.