Dermalogica® Founder Jane Wurwand Touches Skin, Touches Lives
November 12, 2009
Hosted by Cindy Rakowitz
Brings Innovative Brand—and Empowering Message—to 51 Countries and Countless Women Don’t miss hearing Jane live only on www.voiceamerica.com on November 12th Jane Wurwand does not subscribe to a “can do” attitude. Instead, her mantra is “will do.” As the whirlwind force behind the top professional skin care line worldwide, Dermalogica’s founder admits her biggest blessing was being blissfully unaware that she didn’t really know enough to start her own business. “We didn’t know we couldn’t do it, so we did it”. Focusing on the opportunity, not the challenge, Wurwand and husband Ray launched the International Dermal Institute (IDI), a post-graduate school to train licensed skin therapists in 1983. Three years later, realizing that there were no suitable products for their curriculum, they created Dermalogica. Today, as Dermalogica approaches its 25th anniversary, the dream that began with only $14,000, now pulls in more than $200 million in sales from 51 countries across the globe, making the brand the most respected and requested professional skin care line in the world. Headquartered in a 145,000 square-foot center in Carson, California, IDI and Dermalogica employ 1,200 people globally.
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Blackman Rakowitz Public Relations CEO Cindy Rakowitz is a highly respected, award- winning executive with years of experience in crisis management, branding and marketing. Rakowitz contributes as an expert analyst to several news organizations. She is the co-author of Emergency Public Relations, Crisis Management in a 3.0 World and is currently enjoying her speaking tour.