TIGERNOMICS : Is Tiger Too Big To Fail? The Brand Machine Behind the Man. The Fallout, Shake-up and the Repositioning of his machine.
December 15, 2009
Hosted by Ida R. Muorie
[Download MP3] [itunes] [Bookmark Episode]
Episode Description
The New Yorker branded him a :"Cheat." Accenture drops him as a spokesperson and says, "Tiger doesn't represent the person we want behind our brand." Psychologist say he is a "Sex Addict," and Jack Nicholson says, "Tiger alleged affairs are "None of my Business." The Golf industry is in shock as Tiger announces an "indefinite break," from golf to work on being a better husband and father. TV networks already know what that means without Tiger, a recession in the Golf Industry and reduced TV revenues in an industry that is already suffering and losing converts. "Tiger" represents a $100 billion dollar marketing machine for fellow golfers, advertisers, product hawkers, the PGA and the World Golf Industry. Tonight, Ida Muorie and her guest Beth Pry, Mental Golf Coach from mindlinkgolf.com and Dr. Mark Goulston, Medical Doctor, Psychologist, Life Coach will discuss why Tiger had these alleged affairs, and who is benefiting from Tiger's current crisis, and who is losing. The panel will also talk about the Brand and whether it is too big to fail.
The Sportsmavericks Show©
Tues 5 PM PT on VoiceAmerica Sports Network
The Sportsmavericks Show redefines the elite athlete by bridging the gap between parents, athletes and the community. Host Ida Muorie, a.k.a. The Oprah of Sports brings to the VoiceAmerica Network original programming - balancing the pursuit of academic excellence and sports participation. The Sportsmavericks Show airs every Tuesday evening at 5 PM/PST, 8 PM/EST on the VoiceAmerica Sports Channel. Listeners will be engaged in straightforward talk, spontaneous and unscripted by the experts. Ida and her guests will explore the challenges of success and failure in sports, and will help athletes and their parents navigate the transition from high school, college and then on to the pros. We put “fun” back into sports, and recognize role models in sports through our “Sportsmavericks All-Star Award” program. Tune in Tuesday evenings at 5 PM/PST with Ida Muorie and The Sportsmavericks Show, right here on the VoiceAmerica Sports Channel.
Ida R. Muorie
Ida R. Muorie, JD is a sports advocate, author, college professor, renowned speaker, personal coach, financial strategist, international spokesperson, lawyer and the President and CEO of Sportsmavericks, Inc. Sportsmavericks is a Community Education and Sports Network company that offers services in life coaching, consulting, diversity training, publishing, community events and video conferencing workshops for sports professionals, student athletes and parents of athletes. In 2004, Muorie combined her experience in sports education with 20 years of financial experience, to launch the first sports talk show on The VoiceAmerica Network. She is also the host and producer of the audio series-- Laying The Foundation For Excellent: “Survival Guide IV Student Athletes,” the DVD, “Finding The (Sports) Woman In You,” and the author of “The Pro-Ready Impact Principles,” and “The Financial Playbook For Athletes.”
