“The Inside Edge”

January 22, 2010
Hosted by Maureen Kedes

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Guest Information

 

Episode Description

Join host Maureen Kedes and Matt Baron, founder of Inside Edge: Public Relations & Media Services (www.InsideEdgePR.com) Baron is an award winning (Illinois Press Association, Copley Newspapers, the Northern Illinois Newspaper Association) nationally syndicated investigative reporter for numerous national publications including Time, USA Today and the Chicago Tribune. Matt has developed not only strong media connections, but also a personal insight into how reporters, editors, producers think, their day-to-day challenges, and what draws them to one story idea over another. He gives that inside edge to his clients and to reporters, publicists, and business leaders through his workshops, webinars, columns and blogs. Matt will discuss interviewing techniques, numerical literacy, and working effectively with reporters under deadline pressure. Get your keypad ready. This is a note-taker!

PR INSIDER with your host, Maureen Kedes

PR INSIDER with your host, Maureen Kedes

Archives Available on VoiceAmerica Business Channel

PR INSIDER gets you spinning. Get a peak into the world of public relations from the world’s leading experts, sponsored by www.us.Cision.com, providing information and consulting services to communications professionals. High profile guests in PR, Marketing, Advertising, Media, Sales and your host Maureen Kedes get you VIP access. Listen as global leaders in PR and promotions share “how to” and “how NOT to” strategies and hilarious, nerve-racking anecdotes from high visibility campaigns. Learn about damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, “piggy backing” your corporate message on a bigger media story, creating buzz, fueling and maintaining a media circus, integrating your company’s promotional departments.

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Maureen Kedes

Maureen Kedes

Maureen Kedes is Founder and President of Vertex Communications, a Los Angeles public relations firm. Founded to promote individuals, companies, products and services in the health, fitness, beauty and medical arenas, Vertex expanded to an impressive array of clientele in entertainment, non-profit, technology, and environmental sectors. A graduate of the Ivy League's Columbia University, Ms. Kedes began her career as an actress and spokesmodel for a chance to see the world. Unfulfilled and wanting to use her education, she began working in PR in the mid 1990s. Since then, she has crafted some of the biggest media events of the past decade with celebrities and business VIPs from almost every arena. She has also worked in partnership with Clean Agency, Fortune Broadcasting and Power90 (beachbody.com). Some of her most noted campaigns include: Until There’s A Cure Foundation (the AIDS bracelet) dbSound (Bridges to Babylon Rolling Stones tour), The Power of Two by adidas (first fitness maternity line), Krav Maga (Israeli self defense), Airhead Parts (in conjunction with VW and Disney’s 50th Anniversary & the release of Herbie movie), Hard Rock Hotel (for DC Shoes skateboard ‘bomb drop’)…and the list goes on. Kedes is known for her direct and gutsy style and has found dignity in creating spin based on truths. Kedes thanks her sponsor, Cision. www.us.cision.com, the best communications media data source, and monitoring, distributing and evaluating service.

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