“Yes, Lawyers need Publicists too!”

January 29, 2010
Hosted by Maureen Kedes

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Episode Description

Join host Maureen Kedes with the 3 top players in the field of legal marketing, Our guests will be: Jay Jaffe, President and CEO of Jaffe PR; Bob Ambrogi, Legal Consultant; and Heather Milligan, Director of Marketing at Barger & Wolen. Find out how savvy legal marketing and PR can swing a judge, the jury, and the media.

PR INSIDER with your host, Maureen Kedes

PR INSIDER with your host, Maureen Kedes

Archives Available on VoiceAmerica Business Channel

PR INSIDER gets you spinning. Get a peak into the world of public relations from the world’s leading experts, sponsored by, providing information and consulting services to communications professionals. High profile guests in PR, Marketing, Advertising, Media, Sales and your host Maureen Kedes get you VIP access. Listen as global leaders in PR and promotions share “how to” and “how NOT to” strategies and hilarious, nerve-racking anecdotes from high visibility campaigns. Learn about damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, “piggy backing” your corporate message on a bigger media story, creating buzz, fueling and maintaining a media circus, integrating your company’s promotional departments.

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Maureen Kedes

Maureen Kedes

Maureen Kedes is Founder and President of Vertex Communications, a Los Angeles public relations firm. Founded to promote individuals, companies, products and services in the health, fitness, beauty and medical arenas, Vertex expanded to an impressive array of clientele in entertainment, non-profit, technology, and environmental sectors. A graduate of the Ivy League's Columbia University, Ms. Kedes began her career as an actress and spokesmodel for a chance to see the world. Unfulfilled and wanting to use her education, she began working in PR in the mid 1990s. Since then, she has crafted some of the biggest media events of the past decade with celebrities and business VIPs from almost every arena. She has also worked in partnership with Clean Agency, Fortune Broadcasting and Power90 ( Some of her most noted campaigns include: Until There’s A Cure Foundation (the AIDS bracelet) dbSound (Bridges to Babylon Rolling Stones tour), The Power of Two by adidas (first fitness maternity line), Krav Maga (Israeli self defense), Airhead Parts (in conjunction with VW and Disney’s 50th Anniversary & the release of Herbie movie), Hard Rock Hotel (for DC Shoes skateboard ‘bomb drop’)…and the list goes on. Kedes is known for her direct and gutsy style and has found dignity in creating spin based on truths. Kedes thanks her sponsor, Cision., the best communications media data source, and monitoring, distributing and evaluating service.

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Jeff Ansell

Jeff Ansell, author of When the Headline is You: An Insider's Guide to Handling the Media (Jossey-Bass). In his 40 years as a journalist and media adviser, Jeff has created a unique process that enables newsmakers and public speakers to be compelling communicators. Jeff is an instructor for the MIT-Harvard Public Disputes Program “Dealing with an Angry Public,” sponsored by Harvard Law School. He lectures on media skills to Harvard Business School MBA students in the “Negotiating Complex Deals and Disputes” course. View Guest page

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Matt Baron

Baron is an award winning, nationally syndicated investigative reporter (Illinois Press Association, Copley Newspapers, the Northern Illinois Newspaper Association) for numerous national publications including Time, USA Today and the Chicago Tribune. Matt has developed not only strong media connections, but also a personal insight into how reporters, editors, producers think, their day-to-day challenges, and what draws them to one story idea over another. He gives that inside edge to his clients and to reporters, publicists, and business leaders through his workshops, webinars, columns and blogs. Matt will discuss interviewing techniques, numerical literacy, and working effectively with reporters under deadline pressure. Get your keypad ready. This is a note-taker! View Guest page

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Jerome Cleary

Mr. Cleary is CEO of, a newspaper columnist and an AOL blogger. His articles are regularly featured in The Hollywood Independent, Culver City Star, The National Enquirer, Santa Monica Daily News, The West Hollywood Independent, Malibu Monthly, and The Advocate on line. He's been a PR consultant for over the past decade, including a successful stint at Vertex Communications, LLC, the company owned by Ms. Kedes. Cleary is a well known local chat show TV host of Jerome on the Town, and stand up comedian at legendary clubs, The Improv and The Laugh Factory. Jerome will turn the tables on our inquisitive host and quiz her on her own PR strategies. View Guest page

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Christine Clifford

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David Copithorne

Michelle Gamble-Risley

Michelle Gamble-Risley is an award-winning author with over 20 years in the publishing and marketing business. Her first book Second Bloom: 10 Steps to Reinvent, Rejuvenate and Realize a New Life was published in January 2009 and immediately won two awards from the Indie Book Awards, which is the equivalent to the Oscars for movies. She has enjoyed a prosperous career working for a variety of industries as an editor, writer, publisher and marketing expert. Michelle Gamble-Risley found-ed MGR Consulting in 2006. She is a seasoned veteran of the communication business, with over 20 years experience in public relations, marketing and custom publishing. She began her career in 1988 working respectively for the California departments of Justice and Water Resources. In 1991, she joined California Computer News and eventually took over the role as publisher, working on strategic communication programs to increase the publication’s market presence and overall success. She then joined two new start-up com-panies called The Center for Digital Government and The Center for Digital Education where she served as executive editor and director of custom pub-lications and developed an array of marketing and communication programs and services. After a brief position as director of strategic communications at a marketing agency, she left to form her own agency. She recently merged MGR Consulting with M Communications. Michelle has appeared on CCN, ABC National News, radio shows and in numerous print publications. Her articles has been published both regionally and nationally in Converge, T.H.E. Journal, Engineering News Record, Tele-communications Week, Government Technology, Comstock’s, Sacramento Magazine, Access, and dozens of others. She is an accomplished speaker and presenter and has done presentations at numerous conferences across the country. She is also a screenwriter and her movie Virtual Seduction aired on Showtime. View Guest page

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Vanessa Denha Garmo

Join host Maureen Kedes along with special guest, Vanessa Denha Garmo, President and Founder of Denha Media and Communications, a full-service marketing, public relations and consulting firm in Michigan. Denha Garmo is a professional speaker and an award-winning journalist and author. She is Producer and Host of the weekly show, It’s Your Community on 96.3 WDVD and 93.1 DOUG FM and is Co-Founder and Editor-in-Chief of the Chaldean News. She worked at WJR 760 AM as a Reporter and News Anchor. She also created and hosted the weekly show, Secrets to Good Health. View Guest page

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Dick Grove

Dick Grove has over 40 years experience in the public relations industry and is considered a pioneer in performance-based compensation. He has received considerable press attention over the last several years for his use of a non-traditional business structure and accountable compensation plans. CNN, PBS, Forbes Magazine and The Wall Street Journal, among others, have all profiled Grove and his unique and successful means of media outreach. View Guest page

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Amy Hendel

Amy Hendel is a popular and recognizable medical and lifestyle reporter, expert, columnist and health host. In her private Family Lifestyle Therapy practice, Ms. Hendel trains and councils patients with her own unique blend of nutrition, fitness, and psychology for the whole family. Her first book Fat Families Thin Families (BenBella Publishers) released in June 2008. It offers a unique family team approach for shifting habits in the home so the family becomes a “Healthy Family for Life.” Currently she is: CEO,,; Recurring guest, The Early Show June, July 2008; Guest, The 700 Club, July 2008; Guest GMA, Weekend edition June 2008; Guest NBC, Today Show NY, weekend June 2008; Repeat guest, Today Show, NBC, Lifestyle Expert, 2007 -2008; Producer/West Coast Health Correspondent, House Smarts, Healthy Home segments (NBC and affiliates) – 2006-present; Featured blogger/columnist/expert – View Guest page

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Cheryl Hodgson

Licensing, Trademarking, Copyrighting Expert Attorney Cheryl Hodgson, The BrandAidBlogger, joins host Maureen Kedes to tell us how! View Guest page

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Shel Horowitz

This Friday, join host Maureen Kedes and author, speaker and veteran PR wiz Shel Horowitz who has helped businesses, nonprofits, and community groups get their message out to the public for the past 20 years through copywriting and strategic marketing planning based in environmental principles. A renowned public speaker and media interviewee, Shel Horowitz has had multiple appearances in the New York Times, Christian Science Monitor, Wall Street Journal, and Entrepreneur to name a few. Horowitz is the author of eight books on low-cost, high-impact marketing. Five of them have won awards and/or been republished in other countries, including the recent, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet. His client list now includes accounts in Europe, Asia, and all across the U.S. Horowitz has been an environmental and social justice activist since 1972 and recently founded the Business Ethics Pledge to make future Enron and Madoff scandals unthinkable. So far, he has signers in more than 30 countries. View Guest page

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Chris Hurn

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Carol Ingley

Carol Ingley is a futurist, high tech expert and productivity growth consultant. She heads up Be a Media Mogul, an information portal committed to helping consumers make smart choices in the digital age. Besides an information portal, the company has two divisions: Media Mogul Press and ingleyCONSULTANCY. She can be reached at Be a Media Mogul Web site is an information Web site. ( Be a Media Mogul, the company, has two division: Media Mogul Press and ingleyCONSULTANCY. Media Mogul Press publishes the series Media Mogul Series. The first book in the series was Digital or Dark. The second book in the series is The Digital Mindset. View Guest page

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Darren Jacklin

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Christopher Kahl

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Judy Katz

Judy Katz is founder and President of Katz Creative, Inc., an innovative public relations agency that offers full-service national and local public relations as well as book collaboration for those who have not yet “birthed” their inner book – today’s ultimate marketing tool. The majority of the 13 well-received books ghostwritten by Katz Creative have been self-published through its publishing arm, New Voices Press. View Guest page

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Sally Kellerman has one of the most recognizable voices in the world. She also starred as the infamous Hot Lips Houlihan in Robert Altman’s M*A*S*H, one of the most popular feature films of all time for which she was nominated for both an Academy Award and Golden Globe Award. Sally Kellerman has amassed an impressive resume of memorable feature film, television and theater credits that total in the hundreds and continues to grow each year …and she has done all of this while gaining the respect and admiration of an extremely loyal worldwide audience and an equally discriminating industry. She has made us laugh (Back To School opposite Rodney Dangerfield), she has made us cry (Big Blond). She has made nearly all women in the world proud (Boynton Beach Bereavement Club) while making their husbands…well…(think M*A*S*H). Sally Kellerman has even made us hungry (the renowned voice behind the Hidden Valley Salad Dressing commercials and current voice of a popular Milkyway spot). There is not much Sally Kellerman has not done. But what is most exciting about Sally Kellerman and all that she has accomplished so far during her more than 30 years in the business is…that it is only the beginning. Sally is the recently released new CD and the result of a lifelong passion for singing. As richly layered and provocative as Sally herself, the CD is a fitting mix of jazzy blues and adult standards with a touch of soulful rock, the CD of Caswell originals and cover songs is the result of a successful collaboration with the Grammy Award winning producer Val Garay as well as some of the most talented musicians in the industry including Russ Kunkel (Drums), Leland Sklar (Bass), Dean Parks (Guitar). View Guest page

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Judith R. King

Join host Maureen Kedes and special guest, Judith R. King, Lead Partner and Co-Principal of the The Morris King Company (MKC) and SeisMK, its digital and social media division. Among the firm’s August roster of client/collaborators are: AOL; Ritz-Carlton Club; Wikipedia; CNBC; Pfizer; Glam Media; IDG; University of California, San Francisco; Paul Labrecque; Visiting Nurse Service of New York; Marquis Jet; BUZZMedia; Classic Media; Abyssinian Development Corp.; Beliefnet; Stardoll; Thumbplay; Stew Leonards; and New York Women In Film.” Tune in Listen and Learn! View Guest page

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Philip Kitchen

Join host Maureen Kedes with special guest, Philip Kitchen, Founder and Editor of the Journal of Marketing Communications and an advisory and review board member for 10 academic journals ranging from Europe to the Asia-Pacific region. Kitchen will speak about the world of international PR. Philip Kitchen recently served as chair of Strategic Marketing at Hull University Business School in the U.K. His international résumé includes visiting professorships at universities in France, Malaysia, Italy, Colombia, Greece, Norway and New Zealand. He has written or co-authored 12 books, and has presented papers on marketing management or marketing communications at conferences in more than 25 countries. View Guest page

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Jocelyn Kung

Join host Maureen Kedes with special guest Jocelyn Kung, President of The Kung Group (TKG). TKG works with the globe’s top business leaders teaching them how to drive corporate success by maximizing human effectiveness and eliminating behavioral road blocks -- resulting in healthy companies with markedly higher earnings. Kung will discuss why CEOs at Fortune 500 companies such as: Cisco, Oracle, Apple, Levi Strauss, Genentech, Microsoft, Adobe, Shutterfly, & LexisNexis have become TKG devotees. Other topics on the show will be TKG's proprietary teachings including: Executive Team Design; Development & Coaching; Organizational Assessment; Change Management; Strategic Meeting Design & Facilitation; Leadership & Management Training; and TKG’s latest offering: the KOPI Survey, which is quickly becoming corporate America’s barometer of business health. View Guest page

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Victoria Lang

Victoria Lang (Co-President of PLUS Media) has enjoyed a varied producing career in television, film and theatre for over 20 years. For her work as a Producer on the popular national syndicated television show “LIVE WITH REGIS & KATHIE LEE” she received three Emmy Award nominations. She created and executive produced “HAVEN,” a syndicated weekly half-hour sponsored program on home decorating starring Joy (Mrs. Regis) Philbin, which is still in national syndication. Victoria also co-produced and wrote highly successful and star-studded Specials for PBS and A&E. Victoria is a member of The National Association of Television Programming Executives, The Academy of Television Arts & Sciences, The International Radio and Television Society, The Public Relations Society of America, The British Academy of Film and Television, The Independent Features Project, Who’s Who in Entertainment, Who’s Who in American Professionals and Who’s Who in American Women, and has served as a judge for the Emmy Awards and the International Film and Television Festival of New York. View Guest page

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Jill Lublin

Praised as a modern-day Dale Carnegie for how to be influential, Jill Lublin authored the bestselling book Get Noticed…Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill 2008). She is also the coauthor of two other national bestselling books, Networking Magic which rose to #1 on the Barnes and Noble charts for three weeks, and Guerrilla Publicity, the PR bible. Jill is the founder of GoodNews Media, Inc. and hosts the TV program, Messages of Hope, and the nationally syndicated radio show, Do the Dream. In addition she has created two audio programs, three DVD training videos, and a workbook. Jill is a popular international speaker who teaches powerful publicity, networking, and how to be influential techniques. As the CEO of the strategic consulting firm, Promising Promotion, Jill has trained companies in innovative techniques to improve bottom line results. In the past twenty years, she has worked with ABC, NBC, CBS, and other national media, and knows what the media wants. Jill has been featured in The New York Times, Women’s Day, Fortune Small Business, Inc, and Entrepreneur Magazine, and on ABC and NBC radio and TV national affiliates. Her website is: View Guest page

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Peter Martin

Join host Maureen Kedes with special guest, Peter Martin, President of Cactus Sky Communications, the nation’s premier eMail Marketing agency. Cactus Sky has a whopping 95% email delivery rate and less than 1/2% unsubscribe rate. The company’s delivers email through SPAM filters and firewalls and tracks the recipients' actions (clicks). Peter is also the founder of, Inc., the #1 rated Automotive Advice Site for Women, and the creator of the Certified Female Friendly Training Program, designed to assist car dealers to sell and provide exceptional customer service to women. Peter started his automotive career in 1987 with the Ricart Ford organization and was part of the team that took the dealership to the Number 1 Retail Dealer status with Ford Motor Company. His extensive background in the automotive industry provides him with a keen insight into advertising and marketing. Peter is a regular speaker and author. View Guest page

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Seri McClendon

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Julie Morgenstern

Join host Maureen Kedes with special guest Julie Morgenstern, a New York Times best-selling author and speaker on corporate and personal productivity and organizing. Julie has been featured in publications such as The New York Times, the Wall Street Journal, Time, O, The Oprah Magazine, and Men’s Health and makes frequent appearances on national television and radio programs, including the Today Show, Rachel Ray, and NPR’s Fresh Air. Her column “Get Organized” appears monthly in Redbook. Since 1989, she and her staff have worked with clients such as American Express, GlaxoSmithKline, The Miami Heat, the New York City Mayor’s office, Viacom/MTV and Hearst Magazines. View Guest page

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Graeme Newell

Join host Maureen Kedes with special guest, Graeme Newell, President of 602 Communications, a marketing research and consulting firm that specializes in emotional branding. His strategy of Reflection Marketing builds brands on consumer feelings, not product features. Reflection Marketing creates passionate connections by reflecting the customer's deepest-held attitudes, values and core beliefs. Drawing from thousands of best-in-class TV spots, Graeme shows companies how to transcend the standard consumer relationship, and build a deep friendship with customers. He turns mere buyers into passionate groupies. Graeme Newell has done consulting and training for some of the world’s most prominent corporations, including: GE, Sony, Hearst, ABC, CBS, Time-Warner, Comcast, Disney, News Corp, Scripps, and Universal. View Guest page

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Lisa Nirell

Lisa Nirell joins host Maureen Kedes. Nirell is the Chief Energy Officer of EnergizeGrowth®. ( She helps B2B companies grow customer mindshare and market share. Lisa has worked with BMC Software, Microsoft, Adobe, Wells Fargo Advisors, and IBM since 1983. Lisa is also a sought after speaker, award-winning business columnist, FastCompany expert blogger, and the author of EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company. View Guest page

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Tim O’Brien

Dorothy Oliver Pirovano

Dorothy Oliver Pirovano is a respected communications counselor who has worked with a diverse range of clients in developing communications and marketing strategies, defusing issues and crises and protecting the reputation of organizations. Dorothy has more than 30 years experience, coming from a career in journalism and rising through the ranks at PCI to lead the firm as its chief executive officer. She has won her industries’ top awards as a journalist and communications counselor and today heads one of the nation’s largest women-owned communications firms. She also serves on the board of directors of the Americas Region of the Worldcom PR Group and heads the network’s international Health Care Practice Group. Worldcom is the world’s largest partnership of independent communications firms, with more than 100 offices in 40 countries on five continents. View Guest page

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Kinsey Schofield

Join host Maureen Kedes along with special guest, Kinsey Schofield, a self-proclaimed “Tech Nerd” who has turned her passion for Social Media into a full fledged career. This year alone, the celebrity ghost blogger and social media savant was seen on the cover of Entrepreneur Magazine, was listed as #25 in The 100 Greatest Women in Social Media, and is now a regular on The Fox News Channel. She will be featured this November as a Social Media Influencer in Fast Company Magazine, and has become the go-to-girl for celebrities looking to stay relevant utilizing the internet. View Guest page

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Michele Smith

Michele Smith, an award-winning marketing professional, has years of experience in diverse markets. She consistently delivers high-quality strategic marketing programs, creative media campaigns and well-organized events program management. Through her strong planning and organizational skills, she seamlessly and successfully coordinates and manages multiple projects for a variety of clients from an assortment of industries. Michele began her career as a director of marketing for TFNT Network based in Sacramento, Calif. She then became marketing manager for Sacramento-based KB Home where she managed multiple projects and collaborated with sub-consultants on several high-profile projects. As marketing director she planned entire trade show activities from start to finish. She left and joined Shea Homes in Roseville, Calif., to assume the role of marketing manager where she created and executed yearly marketing plans and media campaigns. She recently joined Mogavero Notestine Associates, architecture, planning and development firm, where she worked as director of marketing on a number of residential, retail, mixed-use and institutional projects. She also performed business development activities to attract a number of new clients. In 2008, Michele decided to apply her vast experience in the corporate world to build her own business M Communications. She wanted to focus on creating a business based on her core values of quality over quantity, high integrity and results to achieve high customer satisfaction. Michele applies her broad skills to each client as a marketer, PR specialist, presenter, facilitator, event manager and more. Michele has recently co-authored her first book, SMASH: A Smart Girls Guide to Marketing and Public Relations with 3L Publishing business partner, Michelle Gamble-Risley. With every broadcast and print producer and editor contact nationally; Michele has received calls from Oprah, Bonnie, and the Today show; and will be effectively promoting 3L Publishing clients. View Guest page

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Dallas Teague Snider

Dallas is an Intelligent, high energy, great speaker......Courtesy is a lost art that Dallas never forgot. She gives people simple actions that mean so much and are so important to building relationships with clients, business partners and peers. Dallas’ warm personality and effervescent style will inspire her audience members to whole new levels of building sustainable relationships. As a 20 year hospitality and hotel sales executive, Dallas brings her passion for the business community and making a difference in the lives of others together as a speaker and trainer of business etiquette and international protocol. As the author of Professionally Polished, Business Etiquette Savvy for Today’s Competitive Market she offers practical tools to help those looking to recession proof their career a competitive edge. LeadReferrals Consulting and Marketing Services Inc. was established in 1999 as networking, sales and marketing organization based on a strong code of ethics. After attending the Protocol School of Washington® in 2007, Dallas founded Make Your Best Impression to offer training in the areas of business etiquette, communications, and personal development. Passionate to help others be their best -self and to eliminate the barriers that impede success, she offers workshops and seminars as well as personal coaching. Proud member of Meeting Professional International, Christian Meeting and Convention Association, Association of Training and Development, National Association of Business Women Owners, and Co-Founder of Today’s Business Professional Organization. Some clients include: M.J. Harris Incorporated Children’s Hospital Assoc Training and Development- Alabama Chapter Samford University Public Relations Society America Christian Meetings and Convention Association Raleigh Convention & Visitors Bureau Birmingham Gastroenterology Associates Business Professional Women USA American Association of University Women- Ready to Run University of Alabama- Birmingham ADTRAN Sunshine International Ministries View Guest page

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Josh Welber

Josh Welber has worked as a game developer since 1997. In that time he has been the lead programmer on dozens of PC and web-based games and the architect of a variety of server and client game platforms. He has a BA from New York University's Gallatin School and an MFA in Design and Technology from Parsons School of Design. He is currently the CTO of Large Animal Games, which co-founded with partner Wade Tinney in January of 2001 View Guest page

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Carla Yashiro

Join host Maureen Kedes with special guest, Carla Yashiro, Corporate Marketing Manager in mobile advertising at GoldSpot Media. Carla will teach us how she effectively targets mobile publishers, advertisers and ad agencies in support of her company’s mobile app & ad campaign creation tools. Formerly Senior Promotions Producer at Telemundo NBC Universal, Carla won 12 industry awards including an Emmy as a TV Producer. Carla is also Co-Founder of “Gather Your Crowd,” a marketing consultancy firm specializing in social media, branding, promotions and public relations. She has done webinars and presentations at Berkeley Haas School of Business and Stanford University. View Guest page

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