Being Different Is Everything Featuring Mark Goulston M.D.
May 13, 2010
Hosted by Cindy Rakowitz
Most business owners lose money on their marketing because they make the mistake of thinking that a successful brand strategy lies in the idea that their product or service is better than the products or services of their competitors. Nope. The key to a successful brand strategy lies in creating the perception that your product or service is different from your competition. Mark Goulston, M.D. is a business advisor, consultant, trainer and coach trained as a clinical psychiatrist who honed his skills as an FBI/police hostage negotiation trainer who increases people’s ability to get through to anyone. He is the author of the recently published and Amazon.com best selling book, “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone (AMACOM, $24.95).
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Interested in the scoop behind the news headlines? Cindy Rakowitz gives listeners an analysis of today’s current events. Every show provides tips on emergency public relations and crisis management.
Blackman Rakowitz Public Relations CEO Cindy Rakowitz is a highly respected, award- winning executive with years of experience in crisis management, branding and marketing. Rakowitz contributes as an expert analyst to several news organizations. She is the co-author of Emergency Public Relations, Crisis Management in a 3.0 World and is currently enjoying her speaking tour.