Being Different Is Everything Featuring Mark Goulston M.D. - Special Encore Presentation! Thursday, May 20, 2010

Most business owners lose money on their marketing because they make the mistake of thinking that a successful brand strategy lies in the idea that their product or service is better than the products or services of their competitors. Nope. The key to a successful brand strategy lies in creating the perception that your product or service is different from your competition. Mark Goulston, M.D. is a business advisor, consultant, trainer and coach trained as a clinical psychiatrist who honed his skills as an FBI/police hostage negotiation trainer who increases people’s ability to get through to anyone. He is the author of the recently published and Amazon.com best selling book, “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone (AMACOM, $24.95).