Building and Improving Your Organization’s Brand-Part II
October 20, 2010
Hosted by Dr. Sheryl White, with Guest Co-Host Dr. Undraye Howard
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
This episode will continue to focus on branding initiatives for public and nonprofit organizations. A strong brand can be invaluable as the battle for customers, supporters, donors, and funders intensifies. Your brand, “what resides within the hearts and minds of others regarding your organization,” could make the difference in the support your organization receives from constituents and its service market share and viability. Tune into this episode to hear about branding efforts in New Orleans from Jennifer Day of New Orleans Convention and Visitors Bureau; the use of social media to advance community engagement and branding efforts from Jessica Ziegler, Director of Development with United Neighborhood Houses of New York; and other mediums that can be used and leveraged in branding from Luis Gonzalez, Director of Community Affairs with Neighborhood House Association in San Diego, CA.
Leadership Matters
Wednesday at 2 PM Pacific Time on VoiceAmerica Business Channel
Leadership Matters, the forum of choice for current and emerging public and nonprofit leaders. Dr. Sheryl White and Guest Co-Host Dr. Undraye Howard, along with their guests, explore practical tips for issues management, human capital strategies, and improving leadership effectiveness. Leadership Matters, your forum for Informing Leaders. Inspiring Solutions!
Dr. Sheryl White, with Guest Co-Host Dr. Undraye Howard
Dr. Sheryl White, a cultural psychologist, brings over 20 years of experience providing leadership, workforce, and organization development consulting, training, and coaching services to municipalities, nonprofits, educational institutions, and for-profit corporations worldwide. Dr. White, the Vice President of Training and Organization Development at Neighborhood House Association (NHA) in San Diego, CA and is also the founder of NHA’s social enterprise, InnoVisions, which provides professional, leadership, and organization development services to other organizations. Since 1999, Dr. White has served as an executive coach and facilitator with the Center for Creative Leadership. Dr. White is passionate about helping people work better, and better together.
Undraye Howard is vice president of the Center on Leadership at the Alliance for Strong Families and Communities. He also is an adjunct professor at several universities, where he teaches courses on youth, work development, leadership, communication practices and processes, and effectiveness in the human services world. Howard holds master’s in communication with an emphasis in training and development from the University of Wisconsin-Milwaukee. He is currently pursuing his doctoral degree.
