The Dragonfly Effect: Using social media to create change
March 15, 2011
Hosted by Roy Saunderson and S. Max Brown
Montreal and New York City, March 14, 2011 – What are the steps to a successful social media campaign? On the next Real Recognition Radio program Jennifer Aaker the co-author of The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She states, “Promoting a personal goal is inherently social. To be successful, you must translate your passion into a powerful story and tell it in a way that generates “contagious energy,” so that your audience reflects on your tweet, blog post, or email, long after they leave their computers.” Don’t miss the next Real Recognition Radio to learn how to compete with all the social media noise.
Real Recognition Radio
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You spend 70% of your week in the office. Work should be enjoyed, not endured! We’re going to help you create a better, more positive workplace. A pleasant workplace has much more powerful consequences than you might anticipate – it increases morale, productivity, loyalty and even reduces turnover. This is how the best companies differentiate themselves from the competition. Real Recognition Radio is going to go back to what recognition is really all about. We’re going to help make better people and create more positive relationships. We’ll look at what’s new and exciting in the field of employee rewards, recognition and incentives. We’ll also talk to people who have lived successes and failures to help us learn what works and what doesn’t. Real Recognition Radio will show you how to get real results in the workplace through meaningful recognition solutions.
Roy Saunderson and S. Max Brown
Roy Saunderson, president and founder of the Recognition Management Institute, is a leading North American expert on employee recognition. A professional speaker for over 20 years, Roy founded RMI over 14-years ago to address the difficulty managers have giving effective recognition to their employees. He has consulted and presented to clients across North America and Europe and has been published extensively on employee recognition. Following the successful launch of his second book, GIVING the Real Recognition Way, he is currently writing additional books to assist senior leaders become more strategic with applying employee recognition the right way.
In the last ten years, S. Max Brown, VP of Organizational Learning for RMI, has made nearly one thousand presentations in locations around the world. He has taken clients rappelling off the Great Wall of China, facilitated at the Parliament of World Religions Conference in Spain, and even survived a severe winter presentation in Regina, Saskatchewan. With his experience in leadership training, speaking, and facilitating around the world, Max brings a global perspective to the challenge of motivating people. Max laces his presentations with stories and examples that inspire people to act. Audiences at companies such as American Express, GE, HSBC, and Jones Apparel have raved about his interactive, engaging style. As a result, he travels 200,000 miles per year to deliver presentations to clients around the globe!