Special Encore Presentation: Cashin' In on your Passion

June 24, 2011
Hosted by Maureen Kedes

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Episode Description

Join host Maureen Kedes with VoiceAmerica host Dan J Kroll, Owner and Founder of soapcentral.com, the Internet’s most popular destinations for soap opera news and information. Dan initially became interested in soaps while attending high school with a performer on All My Children. Though he only planned to watch for a few days to see how his friend fared, Dan became and has been watching ever since. While attending Temple University, where he studied medicine, Dan created a personal web page that would become soapcentral.com, a site that boasts over 30 million page views per month and turned into a goldmine.

PR INSIDER with your host, Maureen Kedes

PR INSIDER with your host, Maureen Kedes

Archives Available on VoiceAmerica Business Channel

PR INSIDER gets you spinning. Get a peak into the world of public relations from the world’s leading experts, sponsored by www.us.Cision.com, providing information and consulting services to communications professionals. High profile guests in PR, Marketing, Advertising, Media, Sales and your host Maureen Kedes get you VIP access. Listen as global leaders in PR and promotions share “how to” and “how NOT to” strategies and hilarious, nerve-racking anecdotes from high visibility campaigns. Learn about damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, “piggy backing” your corporate message on a bigger media story, creating buzz, fueling and maintaining a media circus, integrating your company’s promotional departments.

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Maureen Kedes

Maureen Kedes

Maureen Kedes is Founder and President of Vertex Communications, a Los Angeles public relations firm. Founded to promote individuals, companies, products and services in the health, fitness, beauty and medical arenas, Vertex expanded to an impressive array of clientele in entertainment, non-profit, technology, and environmental sectors. A graduate of the Ivy League's Columbia University, Ms. Kedes began her career as an actress and spokesmodel for a chance to see the world. Unfulfilled and wanting to use her education, she began working in PR in the mid 1990s. Since then, she has crafted some of the biggest media events of the past decade with celebrities and business VIPs from almost every arena. She has also worked in partnership with Clean Agency, Fortune Broadcasting and Power90 (beachbody.com). Some of her most noted campaigns include: Until There’s A Cure Foundation (the AIDS bracelet) dbSound (Bridges to Babylon Rolling Stones tour), The Power of Two by adidas (first fitness maternity line), Krav Maga (Israeli self defense), Airhead Parts (in conjunction with VW and Disney’s 50th Anniversary & the release of Herbie movie), Hard Rock Hotel (for DC Shoes skateboard ‘bomb drop’)…and the list goes on. Kedes is known for her direct and gutsy style and has found dignity in creating spin based on truths. Kedes thanks her sponsor, Cision. www.us.cision.com, the best communications media data source, and monitoring, distributing and evaluating service.

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Episode Directory

July 2011

June 2011

  • 6/24/2011: Special Encore Presentation: Cashin' In on your Passion Listen Now
  • 6/17/2011: Special Encore Presentation: Marilu Henner on Health and PR and How They Work Together Listen Now
  • 6/10/2011: Special Encore Presentation: TURNING NEGATIVES IN TO RECORD BREAKING POSITIVES Listen Now
  • 6/3/2011: Special Encore Presentation: DOES YOUR TALK PERSUADE? How to sail through achieving your goals Listen Now

May 2011