The Debt Ceiling - Your Professional Brand - The Power of a Blog

July 14, 2011
Hosted by Squire Patton Boggs

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Episode Description

The debt ceiling debate is likely one of the hottest political issues toiled over in Washington today. Join us this week on Capital Thinking with host Kevin O'Neill as we hear from Vince Frillici first on the latest news and analysis on the debate. Next, we welcome marketing expert Paula Black to explain the importance of branding and positioning within the context of the legal profession. Armed with over 15 years of legal marketing experience, Paula will share her knowledge on how to craft an effective marketing strategy to further business development. Finally, we turn to Kevin McKeown, one of the owners of LexBlog, the leading online practice development for legal and professional services firms, for additional marketing insight and to discuss another useful tool to add to your marketing arsenal--a blog. Kevin will provide advice for legal and business professionals on the various facets of blogging and the myriad benefits of a successful blog.

Capital Thinking – Squire Patton Boggs

Capital Thinking – Squire Patton Boggs

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Capital Thinking is your weekly glimpse of the intersection between politics, policy, the law, and the world of business. Capital Thinking will go beyond the typical talking head babble of traditional media to give a better understanding of what’s going on in Washington and what it means for your business and your family. Each week, we will feature a mix of influential guests such as policymakers, lawyers and business leaders, who will give you an in-depth and balanced look at issues of interest in Washington, the legal arena and the business world. This is a high-energy hour of radio that will give you actionable intelligence for use as a business leader and citizen.

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Squire Patton Boggs

Squire Patton Boggs

Squire Patton Boggs is a full service global law firm, providing insight at the point where law, business and government meet. Giving you a voice and supporting your ambitions to achieve successful outcomes. We understand countries, cultures and how business works across the globe and more than 1500 lawyers in 44 offices across 21 countries provide unrivalled access to expertise and invaluable connections on the ground. Commercially focused and policy savvy teams will keep you up-to-date on regulatory matters, help you expand your business globally, and connect you in Washington DC, Brussels and beyond. To find out how we can help you, visit squirepattonboggs.com.

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