The Green Marketing Guru
August 12, 2011
Hosted by Jill Buck
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Jacquelyn Ottman is not just another face in the “green” crowd. She has been a pioneer in green marketing since 1989, and her new book, The New Rules of Green Marketing, has been named a top 40 Sustainability book by the University of Cambridge. Her clients include some of the biggest names in Fortune 500 companies, like: 3M, Bissell, Clairol, Johnson & Johnson, Kraft General Foods, and Nike. During this episode of Go Green Radio, Jacquelyn will discuss how important it is for companies to have an in-depth understanding of how today’s mainstream green consumers differ markedly from yesterday’s fringe activists in attitudes, behaviors, lifestyle and corporate expectations. She will discuss the full range of issues that concern today’s consumers, along with their green purchasing motivations and behavior. Tune in, and learn from the Green Marketing Guru, Jacquelyn Ottman.
Go Green Radio
Friday at 9 AM Pacific Time on VoiceAmerica Variety Channel
Go Green Radio examines the most pressing environmental issues of the day. From environmental justice to climate change, the global water crisis or sustainability in schools, host Jill Buck interviews subject matter experts to empower listeners to create positive change in their own communities. For over fifteen years, Buck has interviewed U.S. Senators, four-star Generals, CEO’s, scholars, journalists, activists, and so much more. Her panoramic view of sustainability themes has given her listeners unparalleled access to the world’s most captivating topics and problem solvers. Whether you are new to sustainability or a professional looking for a deep dive into the most current green technologies, Go Green Radio is the place for you to hear from leaders who are working to create a healthy and just future for all.
Jill Buck
Jill is an international featured speaker at business, public policy and environmental conferences, and has been featured in such publications as U.S. Mayor, National School Boards Association Quarterly, Working Mother Magazine, Women’s Health Magazine, Ebony Magazine, and Diablo Magazine’s “Women to Watch.” In 2002, Jill founded the Go Green Initiative, a 501©3 that is the global leader in environmental education, operating in all 50 U.S. states and in 73 countries around the world. The program has been endorsed by the National School Boards Association (NSBA), National Recycling Coalition, 9 State PTA’s, California Integrated Waste Management Board (now CalRecycle), California Resource Recovery Association (CRRA), and many more. Jill serves on the editorial board of the Green Schools National Network’s quarterly publication, Catalyst Magazine; and is a member of the Executive Committee for the K-12 Technical Council of CRRA. Jill Buck is a former Naval Officer. While stationed at the Fleet Training Center, San Diego, she served as the Legal, Physical Security, Admin, and Command Inspection Officer, as well as a Damage Control Instructor. She is an honor graduate of the Military Justice School, and a graduate of the Navy’s small arms weapons course, taught by former Navy Seals. Jill holds a B.A. in English from the University of Illinois, and a M.S. in Education, specializing in Online Teaching and Learning, from California State East Bay.
