The Green Marketing Guru
August 12, 2011
Hosted by Jill Buck
Jacquelyn Ottman is not just another face in the “green” crowd. She has been a pioneer in green marketing since 1989, and her new book, The New Rules of Green Marketing, has been named a top 40 Sustainability book by the University of Cambridge. Her clients include some of the biggest names in Fortune 500 companies, like: 3M, Bissell, Clairol, Johnson & Johnson, Kraft General Foods, and Nike. During this episode of Go Green Radio, Jacquelyn will discuss how important it is for companies to have an in-depth understanding of how today’s mainstream green consumers differ markedly from yesterday’s fringe activists in attitudes, behaviors, lifestyle and corporate expectations. She will discuss the full range of issues that concern today’s consumers, along with their green purchasing motivations and behavior. Tune in, and learn from the Green Marketing Guru, Jacquelyn Ottman.
Go Green Radio
Friday at 9 AM Pacific Time on VoiceAmerica Variety Channel
According to the U.S. Census Bureau, the world population is expanding at a mind-boggling rate. The world reached 1 billion people in 1800; 2 billion by 1922; and over 6 billion by 2000. It is estimated that the population will swell to over 9 billion by 2050. That means that if the world’s natural resources were evenly distributed, people in 2050 will only have 25% of the resources per capita that people in 1950 had. If we intend to leave our children and grandchildren with the same standard of living we have enjoyed, we must preserve the foundation of that standard of living. Go Green Radio is the beginning of an important new shift in the way we treat our world. This grassroots program promotes the very best character traits in children and adults: caring for yourself and caring for others. Through simple, responsible behavior shifts, together we can protect human health through environmental stewardship. Go Green Radio airs live every Friday at 9 AM Pacific Time on VoiceAmerica Variety.
Upon graduation from the University of Illinois in 1991, Jill Buck was commissioned a Naval Officer. While stationed at the Fleet Training Center, San Diego, she served as the Legal, Physical Security, Administration, and Command Inspection Officer, as well as a Damage Control Instructor. She is an honor graduate of the Military Justice School, and a graduate of the Navy’s small arms weapons course, taught by former Navy Seals. In 2002, Jill wrote the Go Green Initiative, which is now the largest and fastest growing comprehensive environmental education program in the world, operating in 49 U.S. states, Indonesia, Europe, Mexico, and Africa. The program has been endorsed by the National School Boards Association (NSBA), National Recycling Coalition, 8 State PTA’s, California Integrated Waste Management Board, California Resource Recovery Association, and many more. Jill is a featured speaker at public policy, political, environmental, and PTA conventions across the country, and has been featured in such publications as U.S. Mayor, NSBA newsletter, Working Mother Magazine, Women’s Health Magazine, Ebony Magazine, Diablo Magazine’s “Women to Watch”. Jill owns her own business, Buck Consulting (www.jillbuckconsulting.com), which helps businesses “go green”, and is one of the nation’s leading advocates of free market solutions for environmental protection issues. Jill lives in Pleasanton, California with her husband and three children.