How the Green Good Housekeeping Seal Helps You Find Eco-Friendly Products You Can Trust

December 2, 2011
Hosted by Jill Buck

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Guest Information

Episode Description

Consumers have looked to Good Housekeeping for trusted advice for more than 125 years. The magazine has crusaded for food and toy safety, warned readers about flammability risks in Halloween costumes, children’s sleepwear, and kids’ rain coats, and called out manufacturer deceptions on a variety of product claims. In 2009, the magazine introduced the Green Good Housekeeping Seal (GGHS), an environmental extension of the brand’s primary Seal, the most recognized consumer icon in America, to offer consumers guidance in a marketplace saturated with green claims. For more than three years, the scientists and engineers at the Good Housekeeping Research Institute, the magazine's state-of-the-art product testing laboratory, have worked with Brown & Wilmanns Environmental, one of the nation’s leading green consultants, as well as an Environmental Advisory Board, to establish criteria for the Green Good Housekeeping Seal. Today we’ll speak with Stacy Genoves, Technical and Engineering Director at the Good Housekeeping Research Institute; and representatives from Proctor & Gamble and Miele about their products that have earned the Seal.

Go Green Radio

Friday at 9 AM Pacific Time on VoiceAmerica Variety Channel

Go Green Radio examines the most pressing environmental issues of the day. From environmental justice to climate change, the global water crisis or sustainability in schools, host Jill Buck interviews subject matter experts to empower listeners to create positive change in their own communities. For over fifteen years, Buck has interviewed U.S. Senators, four-star Generals, CEO’s, scholars, journalists, activists, and so much more. Her panoramic view of sustainability themes has given her listeners unparalleled access to the world’s most captivating topics and problem solvers. Whether you are new to sustainability or a professional looking for a deep dive into the most current green technologies, Go Green Radio is the place for you to hear from leaders who are working to create a healthy and just future for all.

Jill Buck

Jill is an international featured speaker at business, public policy and environmental conferences, and has been featured in such publications as U.S. Mayor, National School Boards Association Quarterly, Working Mother Magazine, Women’s Health Magazine, Ebony Magazine, and Diablo Magazine’s “Women to Watch.” In 2002, Jill founded the Go Green Initiative, a 501©3 that is the global leader in environmental education, operating in all 50 U.S. states and in 73 countries around the world. The program has been endorsed by the National School Boards Association (NSBA), National Recycling Coalition, 9 State PTA’s, California Integrated Waste Management Board (now CalRecycle), California Resource Recovery Association (CRRA), and many more. Jill serves on the editorial board of the Green Schools National Network’s quarterly publication, Catalyst Magazine; and is a member of the Executive Committee for the K-12 Technical Council of CRRA. Jill Buck is a former Naval Officer. While stationed at the Fleet Training Center, San Diego, she served as the Legal, Physical Security, Admin, and Command Inspection Officer, as well as a Damage Control Instructor. She is an honor graduate of the Military Justice School, and a graduate of the Navy’s small arms weapons course, taught by former Navy Seals. Jill holds a B.A. in English from the University of Illinois, and a M.S. in Education, specializing in Online Teaching and Learning, from California State East Bay.



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