Future of CRM: Know Thy Customer, Know Thy Profit
December 21, 2011
Hosted by Bonnie D. Graham
Some things never change. “The customer is always right”, a slogan associated with Marshall Field’s department store in the late 19th century, and attributed earlier to French hotelier César Ritz, holds true today. Consider this: You do everything right – deliver the right merchandise at the right price, right terms and guarantees, at the right time and place – yet some customers loudly declare they’ll never buy from you again. Why? Perhaps a delivery person who doesn’t work for your company, or anything else beyond your control, left a bad taste about your brand and spoiled what you thought was a perfect transaction. Want to avoid this ‘last mile’ mishap? It’s all about CRM – Customer Relationship Management. Tune in to hear how the CRM system of the future will be smart, dynamic and personalized enough to help you score a better grade on your customer report card. Pour a fresh cup of Joe, Earl or OJ and join us for food for thought as we explore the world of CRM today and tomorrow.
Coffee Break with Game-Changers, presented by SAP
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.
SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.