Hitting the Viral Trifecta and the (Often) Forgotten Markets of Central and Eastern Europe

December 22, 2011
Hosted by Té Revesz

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Episode Description

This week we have a double bill: John Hlinko, author of the forthcoming book “Share, Retweet, Repeat: Get Your message read and spread,” will talk about how you can hit the “viral trifecta:” 1-Crafting messages that are most spread-worthy; 2-Finding the people most likely to spread them; 3-Using the communications channels most likely to facilitate spreading. Many of us overlook Central & Eastern Europe (CEE). We shouldn’t. With 400 million consumers and strong human capital, the 20 CEE countries enjoy competitive advantages over the BRICs (Brazil, Russia, India, China). Next door to the EU, CEE countries have lower costs, are modernizing their infrastructure and are upgrading IP protection. Attractive, yes; simple, no. The CEE has many ethnicities, religions and languages. Bureaucratic red tape (and corruption) is legend. Stathis Karaplios, co-founder of the EMBS Group will help us navigate these challenging, but potentially lucrative markets. Be sure not to miss this show.

Global Reach

Global Reach

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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.

Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.

Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).

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Té Revesz

Té Revesz

Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.

As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.

Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.

An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.

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