MARKET RESEARCH IN A 3.0 WORLD

January 5, 2012
Hosted by Cindy Rakowitz

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Episode Description

The tools of the market research trade have changed, but not the core principles. Great insights are still achieved through careful planning, sound methodology and creative analysis. In a 3.0 world, there is not only room, but also need for all approaches – traditional and cutting edge. What many people think are faulty methods, are in fact good ones applied in a faulty manner. Terri Bunofsky tells listeners how great market research can identify the keys to a brand’s success. Quantitative and qualitative, web-based and in-person, traditional or newly-created, Bunofsky Research Group has a very large toolbox and the experience to wield the right ones for each unique challenge. www.bunofskyresearchgroup.com

Stars of PR

Stars of PR

Archives Available on VoiceAmerica Variety Channel

Interested in the scoop behind the news headlines? Cindy Rakowitz gives listeners an analysis of today’s current events. Every show provides tips on emergency public relations and crisis management.

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Cindy Rakowitz

Cindy Rakowitz

Blackman Rakowitz Public Relations CEO Cindy Rakowitz is a highly respected, award- winning executive with years of experience in crisis management, branding and marketing. Rakowitz contributes as an expert analyst to several news organizations. She is the co-author of Emergency Public Relations, Crisis Management in a 3.0 World and is currently enjoying her speaking tour.

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