MARKET RESEARCH IN A 3.0 WORLD Thursday, January 5, 2012

The tools of the market research trade have changed, but not the core principles. Great insights are still achieved through careful planning, sound methodology and creative analysis. In a 3.0 world, there is not only room, but also need for all approaches – traditional and cutting edge. What many people think are faulty methods, are in fact good ones applied in a faulty manner. Terri Bunofsky tells listeners how great market research can identify the keys to a brand’s success. Quantitative and qualitative, web-based and in-person, traditional or newly-created, Bunofsky Research Group has a very large toolbox and the experience to wield the right ones for each unique challenge. www.bunofskyresearchgroup.com