Avoiding Social Media Blunders: Don’t Let This Happen to Your Company!
January 18, 2012
Hosted by Bonnie D. Graham
According to Jen McClure at Thomson Reuters, “In just a few short years, social media has evolved from being considered a fad, to a disruptive force, to a powerful new set of business tools that are being incorporated into every function of organizations as they strive to become ‘social businesses.’” Yes, social media has changed the voices of customers and the media – whenever they’re happy or not so happy with you – from a whisper to a shout. That means your brand value can soar or stumble at the click of a Tweet. Like it or not, you’d better be ready to seize the golden opportunities and manage the pitfalls, all in right-time. If you’re not taking this paradigm shift seriously, tune in for our experts’ priceless advice as they name-drop social business blunder examples from Sears, Netflix, Dominos, BP, Gap and other iconic brands. Pour a cup of Joe, Earl or OJ and join us for food for thought on Avoiding Social Media Blunders: Don’t Let This Happen to Your Company!
Coffee Break with Game-Changers, presented by SAP
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.
SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.