Avoiding Social Media Blunders: Don’t Let This Happen to Your Company!

January 18, 2012
Hosted by Bonnie D. Graham

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Episode Description

According to Jen McClure at Thomson Reuters, “In just a few short years, social media has evolved from being considered a fad, to a disruptive force, to a powerful new set of business tools that are being incorporated into every function of organizations as they strive to become ‘social businesses.’” Yes, social media has changed the voices of customers and the media – whenever they’re happy or not so happy with you – from a whisper to a shout. That means your brand value can soar or stumble at the click of a Tweet. Like it or not, you’d better be ready to seize the golden opportunities and manage the pitfalls, all in right-time. If you’re not taking this paradigm shift seriously, tune in for our experts’ priceless advice as they name-drop social business blunder examples from Sears, Netflix, Dominos, BP, Gap and other iconic brands. Pour a cup of Joe, Earl or OJ and join us for food for thought on Avoiding Social Media Blunders: Don’t Let This Happen to Your Company!

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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