Markets Never Forget but People Do

January 23, 2012
Hosted by Jordan Goodman

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Episode Description

Four-time New York Times bestselling author, 27-year Forbes columnist, and Fisher Investments CEO Ken Fisher released his eighth book, co-authored by Lara Hoffmans: Markets Never Forget (But People Do): How Your Memory Is Costing You Money—and Why This Time Isn't Different. Why are so many are too bullish or too bearish at just the wrong times? Ken shows us how their memories play (often costly) tricks on them—and how they can combat their faulty memories with just a bit of history. A recession is a recession. Some are vastly worse than others—but investors have lived through them before. Credit crises aren't new, nor are bear markets—or bull markets. Geopolitical tension is as old as mankind, as is war and even terrorist attacks. Understanding how investors have reacted to similar past events can help guide them in shaping better forward-looking expectations. The past never predicts the future, but it can reduce guesswork about what's ahead.

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Jordan Goodman

Jordan Goodman has a mission: to help everyone do better with money. Since graduating the Columbia University School of Journalism in 1977, he has spent the past 32 years combing the country to find the very best ways to help consumers make and save money and then sharing these gems with the public. As a staff writer/reporter at MONEY Magazine for 18 years, a weekly commentator on NBC News at Sunrise and Public Radio’s Marketplace Morning Report, and through his 12, soon to be 13 highly respected books, and his website www.moneyanswers.com, he has provided useful, common-sense information to the public. Some of his better-known books include Fast Profits in Hard Times, Everyone’s Money Book, the Dictionary of Finance and Investment Terms and Master Your Money Type. Jordan is a rare combination: someone who possesses not only encyclopedic knowledge about every area of personal finance but also a passion for helping his listeners not only to get educated but to take action to help their dreams become realities.

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