What We’ve Got Here is a Failure to Communicate - How Technology, Business and Operations Can Learn to Speak the Same Language and Realize Their ROI Dreams
February 9, 2012
Hosted by Té Revesz
Across the globe, many technology projects never meet management’s expectations – an expensive disappointment. The question is why? According to my guest, executive coach Frank Faeth, while business, operations and technology staffs ostensibly speak the same language they frequently fail to understand. While a technology project might be a technical success, it could be a business failure unless all stakeholders define success in the same way and agree on how it is measured. Frank will talk about ways that all stakeholders – business, operations and technology – can learn to communicate with each other. How Business Executives can make their needs and expectations clear so projects deliver the benefits are looking for. How Technology Providers can anticipate business needs and meet those needs with robust solutions. And how Operations can make sure those solutions don’t disrupt everything else. Tune in for tips and techniques that will help you realize your technology ROI dreams.
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.