On the Ground in China: How to Develop a Culturally Aware Approach to This Complex Market
March 29, 2012
Hosted by Té Revesz
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
In the quest to expand your global reach, few markets are more tantalizing, or more challenging, than China. But for many American and European companies, the competitive environment and culture differ from their home markets in such complex ways that they fail to realize their goals. My guest Marco Chan, founder of AmAsia3, is an expert on what it takes to expand into China. A Hong Kong native and veteran of multiple international assignments, he started up FedEx's operations in China and has helped other companies do the same. He'll talk about what works in China, and what doesn't work - and why. What it takes to build reliable supplier and vendor networks. How to motivate customers and meet their expectations. And most importantly, he’ll talk about how to develop a systematic, culturally aware approach to grow successfully in China.
Global Reach
Archives Available on VoiceAmerica Business Channel
We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.
