Take the “Loyalty Leap” — How to Build Unwavering Customer Loyalty While Navigating the Minefields of Privacy
April 5, 2012
Hosted by Té Revesz
How do you attract loyal customers in an era of unprecedented customer power? How do you cope with the ‘new normal’ of today’s marketplace, balancing customers concerns about personal privacy with their demand that all their unique needs be met? My guest Bryan Pearson, President of Canada's LoyaltyOne and author of “The Loyalty Leap: Turning Customer Information Into Customer Intimacy,” will share two decades of frontline experience to give marketers sound strategies for navigating the worlds of customer expectations, privacy and data integrity. An internationally recognized expert in the fields of enterprise loyalty and coalition marketing, Pearson will offer tangible lessons drawn from his work in Brazil, Canada, India and the US on how to successfully manage the greatest asset of any company in the digital age: its customer data in order to create emotionally loyal customers.
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.