Competitor Schmetitor - How Changing Your View of Competition Will Help You Succeed

May 7, 2012
Hosted by Lynn Serafinn, MAED, CPCC

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Episode Description

There is a group of people out there that potentially represents one of your biggest sources of success. They rank right up there with your current prospects and your existing customers. But most of us never bother to connect with them. Who are they? Your competitors. On today's show, business communication expert Rich Gallagher will explain why your competitors are one of the most important components of your success. You'll find out why you need your competitors, why they need you, and why collaboration with others in your marketplace is essential in today's digitally-connected world. We'll also take a look at the impact traditional competition has on your reputation, your social media footprint, and your own personal growth within your profession. Tune in to find out how and why businesses can turn the 'Deadly Sin' of competition into an actionable blueprint for success.

The 7 Graces of Marketing

The 7 Graces of Marketing

Monday at 6 AM Pacific Time on VoiceAmerica Business Channel

Inspired by the paradigms presented in international number one bestseller of the same name, 'The 7 Graces of Marketing' presents a fascinating, bold and holistic examination not merely of the world of advertising, but also of our entire world view. Tune in every Monday at 6 AM Pacific Time on the VoiceAmerica Business Channel to discover the deeper impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world, and how our relationships with our businesses, our economy and the Earth influence every aspect of our lives. As much for the conscious consumer as the experienced business owner, this show aims to inspire and empower you to become a tipping point for positive, global change. 'So let the dialogue begin. . .'

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Lynn Serafinn, MAED, CPCC

Lynn Serafinn, MAED, CPCC

Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller 'The 7 Graces of Marketing -- How to Heal Humanity and the Planet by Changing the Way We Sell'. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.

Lynn is also the Founder of the 7 Graces Global Conference, or 7GGC, a meeting of minds taking place in various cities around the world and via worldwide live stream. The aim of 7GGC is to bring together business owners, marketers, media professionals, journalists, conscious consumers and eco-focused community groups, who will create a Tipping Point for change towards greater awareness of and responsibility for the impact our work has upon our health, happiness, economy and natural environment.

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Episode Directory

July 2012

June 2012

May 2012

  • 5/28/2012: Special Encore Presentation: Ethical Marketing and the New Consumer Listen Now
  • 5/21/2012: Marketing and the Media – A Love-Hate Relationship? Listen Now
  • 5/14/2012: The 3 Pillars of Attraction Marketing Listen Now
  • 5/7/2012: Competitor Schmetitor - How Changing Your View of Competition Will Help You Succeed Listen Now

Chris Arnold

Chris Arnold is an award-winning creative and innovator, and one of the UK’s leading experts in ethical marketing, as evidenced in his book Ethical Marketing and the New Consumer. A former Creative Director of Saatchi & Saatchi, Chris is a Creative Partner and co-founder of the new generation advertising agency Creative Orchestra. He’s worked at dozens of top agencies on hundreds of top brands. He has appeared on many UK television shows on the BBC and Channel 4, and lectures around the world on creativity, advertising and ethical marketing. View Guest page

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Lissa Boles

Hailing from Ontario, Canada, Lissa Boles is an internationally renowned coach & consulting astrologer, Web TV personality, and consumer marketing specialist. She is the former talk-radio host of Toronto’s Small Business Big Ideas show, and was named one of 2011′s ‘Fastest Growing Inspirational Businesses’. She is also the CEO of SoulFullFilled Living, a group of companies dedicated to helping international change agents, thought leaders and purposeful entrepreneurs answer their life’s deepest callings through business while restoring the soul of business itself. Lissa is also one of 9 international speakers at the 7 Graces Global Conference June 22 - 24, 2012 in London and online via worldwide live stream. Read more about Lissa and the conference at http://the7gracesofmarketing.com/7GGC View Guest page

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Andrea Conway

Law of Attraction marketing coach Andrea Conway works with solopreneurs and small business owners ready to receive the income and success they want from the business they love. Successfully self-employed since 1992, Andrea had been a Fortune 500 marketing executive who quit to create her own global marketing consulting agency. 15 years later, she decided to leave consulting and coach spiritual entrepreneurs full time on her “Soul Power Marketing” approach -- a new way to market through the power of the soul. Andrea has helped thousands of clients in seven countries succeed at self-employment through private coaching, writings, and through her popular courses such as Honest To Goodness Online Marketing and the Ultimate Attraction Marketing system. She has studied the Law of Attraction in business and life since 1989. View Guest page

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Rachel Elnaugh

Rachel Elnaugh is the award-winning entrepreneur who created the experiences brand Red Letter Days and went on to find fame as a ‘Dragon’ in the first two series of BBC TV’s cult business show Dragons’ Den. The high profile meltdown of her business in 2005 inspired her book Business Nightmares which lead her on a metaphysical journey of personal development and discovery. Rachel is now working on creating the world’s biggest mass sound healing event — The Big Om — at Wembley on 12.12.12 with metaphysical teacher and author Barefoot Doctor. Rachel is also the keynote speaker at the 7 Graces Global Conference June 22 - 24, 2012 in London and online via worldwide live stream. Read more about Rachel, the other 8 speakers, and the conference at http://the7gracesofmarketing.com/7GGC View Guest page

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Rich Gallagher

Rich Gallagher MA MFT is one of the nation's leading experts on workplace communications skills. A former customer service executive and practicing psychotherapist, his nine books include the national number-1 customer service bestseller 'What to Say to a Porcupine', 'How to Tell Anyone Anything', and his forthcoming project 'What to Say in Your Very Worst Customer Situations', all published by Amacom. Rich has been featured on CNN.com, BusinessWeek, Dale Carnegie training, morning drive radio, and numerous other media outlets worldwide. His firm Point of Contact Group has trained over 20,000 people on what to say in difficult customer and workplace situations. View Guest page

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Shelagh Jones

UK-based Shelagh Jones is a marketer, public speaker, and owner/CEO of Spiritus, the Spiritual Marketing Directory at www.spiritus.co. For a long time, Shelagh noticed that many business owners weren’t effectively communicating their business’ underlying values, principles and passions to their customers. This meant their customers didn’t ‘get’ what their businesses were all about, ending up in lost sales and disappointment. So she started Spiritus, an online arena in which like-minded people whose values come first in their personal and business lives can connect with each other, forge exceptional relationships and create outstanding ideas, products and services, and marketing that works. View Guest page

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Randall Libero

Randall Libero is a pioneering media producer, marketing consultant, TV and radio show host, journalist and speaker in the online media industry. His mission is to promote a new era of “Visionary Entertainment,” which refers to our Digital Age and its impact on society, culture, business, and human consciousness. Randall is the host of the “Spirit of Film: Conversations” radio show and Senior Executive Producer for the VoiceAmerica Radio Network. He created the 7th Wave radio channel and has personally produced thousands hours of original radio and TV for bestselling authors, motivational personalities, visionary thinkers and business leaders. Randall is also one of 9 international speakers at the 7 Graces Global Conference June 22 - 24, 2012 in London and online via worldwide live stream. Read more about Randall and the conference at http://the7gracesofmarketing.com/7GGC View Guest page

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Christine Miller

Christine Miller is the Founder & Editor of ReSource Magazine, a leading global intelligence provider in business and personal growth. An author, business consultant, executive coach, mentor, speaker and poet with 25 years’ business experience, Christine enjoys a privileged role sharing ideas with world leaders in the fields of current affairs, business, spirituality, society and personal education. Her unique access to innovative thought and growing edge information translates into accessible, penetrating insights for readers and consulting clients worldwide. She is currently preparing for publication a collection of extensive research on creating more loving, compassionate, caring and connected organisations. Christine is also one of 9 international speakers at the 7 Graces Global Conference June 22 - 24, 2012 in London and online via worldwide live stream. Read more about Christine and the conference at http://the7gracesofmarketing.com/7GGC View Guest page

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Mark Blayney Stuart

Mark Blayney Stuart is Head of Research at The Chartered Institute of Marketing. He writes and researches the majority of the Institute’s papers, regularly chairs panels and debates and speaks on the themes of innovation, ethics, brands and communications. He also writes for The Guardian, has appeared on BBC Radio 4 and Sky News and is regularly published in the business press including Marketing Week, Chief Executive Officer and Excellence in Leadership. He is a featured contributor to The FT Handbook of Management. He has consulted to leading organisations including Microsoft, NHS Direct, Manchester Business School and many others, and has spoken at many major international conferences and events including the World Social Marketing Conference, the O2 Olympics Opportunities for Business, American Marketing Association and many others. View Guest page

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Leon Stuparich

Leon Stuparich is a London-based independent producer, director and film editor. Over the past 20 years, Leon has worked on some of the biggest shows on TV including The X Factor, Big Brother, Strictly Come Dancing, and a long list of documentaries for the BBC and Channel 4. He also produced and directed the full-length documentary Road to Peace, which follows the Dalai Lama journey through the UK, as he shares his ancient wisdom and speaks his legacy for future generations. Dedicated to promoting holistic and spiritual media projects, he founded the London workspace hub “The Garden of Holistic Creatives”. Leon Stuparich is also one of 9 international speakers at the 7 Graces Global Conference June 22 through 24, in London and online via worldwide live stream. Read more about Leon and the conference at http://the7gracesofmarketing.com/7GGC View Guest page

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Cindy Symons

Cindy Symons has unusually broad media experience. Starting as media sales agent, she went on to become a journalist for a women’s consumer magazine and an editor for food magazine for a major UK supermarket. Later, she went on to be PR director of a marketing agency. As a freelance consultant, she has held several in-house & consultancy roles for B2B corporate clients including Fremantle TV and OMD. View Guest page

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