The 3 Pillars of Attraction Marketing

May 14, 2012
Hosted by Lynn Serafinn, MAED, CPCC

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Episode Description

The use of scarcity is often one of the cornerstones of modern marketing. But how does this strategy and our scarcity mindset negatively impact not only our customers, but also the business owner? On today's show, Lynn and marketer Shelagh Jones will explore '3 Pillars of Attraction Marketing' that can help save business owners from lost sales and disappointment, and enable them to communicate their business' underlying values, principles and passions to their customers. Shelagh will be elaborating upon these concepts when she speaks at the 7 Graces Global Conference June 22 through 24, in London and online via worldwide live stream. Read more about Shelagh and the conference at http://the7gracesofmarketing.com/7GGC

The 7 Graces of Marketing

The 7 Graces of Marketing

Monday at 6 AM Pacific Time on VoiceAmerica Business Channel

Inspired by the paradigms presented in international number one bestseller of the same name, 'The 7 Graces of Marketing' presents a fascinating, bold and holistic examination not merely of the world of advertising, but also of our entire world view. Tune in every Monday at 6 AM Pacific Time on the VoiceAmerica Business Channel to discover the deeper impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world, and how our relationships with our businesses, our economy and the Earth influence every aspect of our lives. As much for the conscious consumer as the experienced business owner, this show aims to inspire and empower you to become a tipping point for positive, global change. 'So let the dialogue begin. . .'

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Lynn Serafinn, MAED, CPCC

Lynn Serafinn, MAED, CPCC

Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller 'The 7 Graces of Marketing -- How to Heal Humanity and the Planet by Changing the Way We Sell'. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.

Lynn is also the Founder of the 7 Graces Global Conference, or 7GGC, a meeting of minds taking place in various cities around the world and via worldwide live stream. The aim of 7GGC is to bring together business owners, marketers, media professionals, journalists, conscious consumers and eco-focused community groups, who will create a Tipping Point for change towards greater awareness of and responsibility for the impact our work has upon our health, happiness, economy and natural environment.

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Episode Directory

July 2012

June 2012

May 2012

  • 5/28/2012: Special Encore Presentation: Ethical Marketing and the New Consumer Listen Now
  • 5/21/2012: Marketing and the Media – A Love-Hate Relationship? Listen Now
  • 5/14/2012: The 3 Pillars of Attraction Marketing Listen Now
  • 5/7/2012: Competitor Schmetitor - How Changing Your View of Competition Will Help You Succeed Listen Now