Marketers Should Be Seen As Well as Heard
June 4, 2012
Hosted by Lynn Serafinn, MAED, CPCC
Modern marketers have been talking 'at' us for more than a century. But how often do they truly allow themselves to be 'seen' by truthfully speaking their values? With the rise of social media, companies can no longer buy public favour by making a show of being value-driven when they are not. The savvy modern consumer demands we not only talk values, but that we walk our talk too. So how can we achieve this? How can we become more believable in the eyes of the public? The answer lies in two of the 7 Graces: Transparency and Inspiration. On today's show, Lynn speaks with award-winning Canadian marketing specialist Lissa Boles and VoiceAmerica Senior Executive Producer Randall Libero, as they explore how the Graces of Transparency and Inspiration can revolutionise the way we communicate and connect with our audiences, and help pave the way to a healthier and more ethical future. Join Lynn, Randall and Lissa at the 7 Graces Global Conference http://the7gracesofmarketing.com/7GGC
The 7 Graces of Marketing
Monday at 6 AM Pacific Time on VoiceAmerica Business Channel
Inspired by the paradigms presented in international number one bestseller of the same name, 'The 7 Graces of Marketing' presents a fascinating, bold and holistic examination not merely of the world of advertising, but also of our entire world view. Tune in every Monday at 6 AM Pacific Time on the VoiceAmerica Business Channel to discover the deeper impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world, and how our relationships with our businesses, our economy and the Earth influence every aspect of our lives. As much for the conscious consumer as the experienced business owner, this show aims to inspire and empower you to become a tipping point for positive, global change. 'So let the dialogue begin. . .'
Lynn Serafinn, MAED, CPCC
Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller 'The 7 Graces of Marketing -- How to Heal Humanity and the Planet by Changing the Way We Sell'. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.
Lynn is also the Founder of the 7 Graces Global Conference, or 7GGC, a meeting of minds taking place in various cities around the world and via worldwide live stream. The aim of 7GGC is to bring together business owners, marketers, media professionals, journalists, conscious consumers and eco-focused community groups, who will create a Tipping Point for change towards greater awareness of and responsibility for the impact our work has upon our health, happiness, economy and natural environment.