Multi-Cultural Marketing: Ready to Reach 50 Million Latinos?
June 6, 2012
Hosted by Bonnie D. Graham
Information is still king. But you’ll need a different mantra to capture the ear – and the wallets – of the vast Latino market. According to JeffreyGroup president Mike Valdés-Fauli, “Culture is king...Only now are we starting to see savvy-marketers at major consumer brands that ‘get it’...The nuances surrounding countries of origin make for remarkably different points of view from Mexicans in Los Angeles, to Puerto Ricans in New York, to Cubans in Miami. Corporate America stands to benefit from acknowledging this difference.” Noting that Latinos are “heavier and savvier” tech users than non-Hispanic anglos, he observes that “smart marketing experts are looking 15 years ahead to the coming surge in bi-cultural households.” Is your company creating a great customer experience that endears your brand to this blossoming market? Tune in for Multi-Cultural Marketing: Ready to Reach 50 Million Latinos? p.s. Thursdays at 1 PM Pacific, you’re invited to join us In the Cloud with Game-Changers.
Coffee Break with Game-Changers, presented by SAP
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.