Multi-Cultural Marketing: Ready to Reach 50 Million Latinos?

June 6, 2012
Hosted by Bonnie D. Graham

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Episode Description

Information is still king. But you’ll need a different mantra to capture the ear – and the wallets – of the vast Latino market. According to JeffreyGroup president Mike Valdés-Fauli, “Culture is king...Only now are we starting to see savvy-marketers at major consumer brands that ‘get it’...The nuances surrounding countries of origin make for remarkably different points of view from Mexicans in Los Angeles, to Puerto Ricans in New York, to Cubans in Miami. Corporate America stands to benefit from acknowledging this difference.” Noting that Latinos are “heavier and savvier” tech users than non-Hispanic anglos, he observes that “smart marketing experts are looking 15 years ahead to the coming surge in bi-cultural households.” Is your company creating a great customer experience that endears your brand to this blossoming market? Tune in for Multi-Cultural Marketing: Ready to Reach 50 Million Latinos? p.s. Thursdays at 1 PM Pacific, you’re invited to join us In the Cloud with Game-Changers.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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