The Next Evolution in Business
June 18, 2012
Hosted by Lynn Serafinn, MAED, CPCC
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The word 'business' often conjures up stereotypical images of hardnosed, profit-driven men (and women) poised to annihilate anyone threatening their little piece of the pie. But more and more business owners are starting to wake up to the fact that cut-throat strategies and a business model based upon unlimited growth no longer work for us as human beings. But what is the alternative? Is the old model for business becoming extinct? And if so, what is the next evolutionary phase in our development? On today's show, Lynn's guest is Rachel Elnaugh, former 'dragon' from BBC TV's Dragons' Den. Together Rachel and Lynn will explore how and why business is changing, and how the current global recession is a fantastic opportunity for our society to reassess our values and get it right this time around. Join Rachel and Lynn also at the 7 Graces Global Conference, June 22nd – 24th, in London OR via Worldwide Interactive Live Stream http://the7gracesofmarketing.com/7GGC
The 7 Graces of Marketing
Monday at 6 AM Pacific Time on VoiceAmerica Business Channel
Inspired by the paradigms presented in international number one bestseller of the same name, 'The 7 Graces of Marketing' presents a fascinating, bold and holistic examination not merely of the world of advertising, but also of our entire world view. Tune in every Monday at 6 AM Pacific Time on the VoiceAmerica Business Channel to discover the deeper impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world, and how our relationships with our businesses, our economy and the Earth influence every aspect of our lives. As much for the conscious consumer as the experienced business owner, this show aims to inspire and empower you to become a tipping point for positive, global change. 'So let the dialogue begin. . .'
Lynn Serafinn, MAED, CPCC
Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller 'The 7 Graces of Marketing -- How to Heal Humanity and the Planet by Changing the Way We Sell'. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.
Lynn is also the Founder of the 7 Graces Global Conference, or 7GGC, a meeting of minds taking place in various cities around the world and via worldwide live stream. The aim of 7GGC is to bring together business owners, marketers, media professionals, journalists, conscious consumers and eco-focused community groups, who will create a Tipping Point for change towards greater awareness of and responsibility for the impact our work has upon our health, happiness, economy and natural environment.