Blogging From the C-Suite: Online Brand Building for CEO’s and Senior Executives
June 22, 2012
Hosted by Rasheryl McCreary
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Guest Information
Episode Description
In today’s wired world where countless connections are being made online, business blogging has become one of the more influential and effective means to build an organization’s brand. In this episode, host Rasheryl McCreary will talk with Karen Leland, best-selling author, Huffington Post business columnist and modern marketing expert about the power of blogging from the C-Suite. Through real-world examples of leaders who have profited by posting (such as Jonathan Schwartz - who recently stepped down as Sun Microsystems Chief Executive Officer), specific case studies, and current best practices, this episode will provide practical tips for creating, promoting or expanding a leader’s personal brand. Tune in to The Leader and The Muse to catch Karen Leland’s expert advice and practical tips that can help you build your brand.
The Leader and The Muse: Inspired Personal Branding
Archives Available on VoiceAmerica Business Channel
Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.
Rasheryl McCreary
Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.
Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.
As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.
Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.
