The Leader Within: Define Your Professional "Story Type" and Success Motivators

June 29, 2012
Hosted by Rasheryl McCreary

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Guest Information

Episode Description

Do you know who you are at your absolute best—and how to let others know, see and value that part of you? Can you engage and inspire others with a distinctive leadership voice and message? Join host, Rasheryl McCreary and her guest, CIndy Atlee, Principal of The Storybranding Group as they explore how senior executives, emerging leaders and other working professionals can make sense of who they are, what they stand for and how to bring the best parts of themselves to work every day. In this episode, you will learn how to use, define and apply the "story type" that represents who you really are at your best. We’ll also explore strategies that enable you to translate your most powerful strengths and values into a motivating professional mission and vision for your worklife, and use that to fuel what’s most purposeful, passionate, vibrant and vital about you. Tune in to The Leader and The Muse to catch expert advice and practical tips that can help you build your brand.

The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.

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Rasheryl McCreary

Rasheryl McCreary

Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.

Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.

As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.

Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.

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