Marketing: The Problem or the Solution?
July 2, 2012
Hosted by Lynn Serafinn, MAED, CPCC
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Throughout the 20th Century, marketing played a key role in the rise of consumer culture and big business. Now in the 21st Century, we find ourselves faced with serious economic and environmental challenges that came as a result of our past business models. But if marketing once played a hand in creating the problem, can it also be used to create the solution? Today's guest, Mark Blayney Stuart, Head of Research at The Chartered Institute of Marketing in the UK, believes it can. Mark and Lynn will discuss how communication is at the foundation of today's problems, and how marketers can use the power of communication to turn the world around. They'll look at the changing relationship between businesses and their customers, and how embracing 'the triple bottom line' can begin to rebuild trust between them. They'll also look at practical ways social marketing can help customers make positive behavioural choice that can start the healing process for the problems we face.
The 7 Graces of Marketing
Monday at 6 AM Pacific Time on VoiceAmerica Business Channel
Inspired by the paradigms presented in international number one bestseller of the same name, 'The 7 Graces of Marketing' presents a fascinating, bold and holistic examination not merely of the world of advertising, but also of our entire world view. Tune in every Monday at 6 AM Pacific Time on the VoiceAmerica Business Channel to discover the deeper impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world, and how our relationships with our businesses, our economy and the Earth influence every aspect of our lives. As much for the conscious consumer as the experienced business owner, this show aims to inspire and empower you to become a tipping point for positive, global change. 'So let the dialogue begin. . .'
Lynn Serafinn, MAED, CPCC
Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller 'The 7 Graces of Marketing -- How to Heal Humanity and the Planet by Changing the Way We Sell'. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.
Lynn is also the Founder of the 7 Graces Global Conference, or 7GGC, a meeting of minds taking place in various cities around the world and via worldwide live stream. The aim of 7GGC is to bring together business owners, marketers, media professionals, journalists, conscious consumers and eco-focused community groups, who will create a Tipping Point for change towards greater awareness of and responsibility for the impact our work has upon our health, happiness, economy and natural environment.