Build Your Brand With A Book

July 13, 2012
Hosted by Rasheryl McCreary

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Guest Information

Episode Description

Transforming a great idea into a published book can be a daunting task. Join host Rasheryl McCreary and her guest, Janet Goldstein, co-founder of Book Breakthrough, as they walk you step-by-step through the process. As a high-powered publishing executive, editor and writer (HarperCollins, Random House, Viking Penguin) for 20+ years, Janet knows that the secret to publishing success is NOT about landing the big publishing deal, “being discovered” for a big national media appearance, or putting all your hopes and dreams in attaining “bestseller status” (although all of those things can be great). Instead, it’s about understanding the radical new rules of publishing and making them work for you—no matter what your level of experience and your goals. Tune in to the Leader and The Muse for practical, quick-start strategies on how to select, refine, publish and promote your book.

The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.

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Rasheryl McCreary

Rasheryl McCreary

Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.

Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.

As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.

Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.

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