The Most Pressing Questions in Social Media Marketing: How do I Use Social Marketing to Meet Concrete Business Objectives and Win Positive ROI?
July 26, 2012
Hosted by Té Revesz
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Guest Information
Episode Description
The most pressing questions in the social media marketing industry are “How do I use it to meet concrete business objectives?” and “How do I measure ROI on my investment?” Well my guest this week, Maya Grinburg of Wildfire Interactive, will share best practices, strategies and examples on how to achieve a positive ROI on your SMM initiatives. She'll talk about the 3-phase model successful marketers use to win at SMM: 1) GROW—how to turn users into fans; 2) ENGAGE—how to get fans engaged with your brand; 3) MONETIZE—how to convert fans into customers and advocates. She'll tell us how to pick the right kind of campaign to achieve different goals like lead generation, scaling communities, or gaining earned media. What users expect and how to create offers of high value for them—and even higher value for your business. The best strategies for B-to-B versus B-to-C. How to engage followers in different parts of the world. And the core things you need to keep in mind—that most of us forget.
Global Reach
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.
