The Future of Digital Marketing: Now!

August 22, 2012
Hosted by Bonnie D. Graham

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Episode Description

Digital marketing. Your increasingly digitally-smart customers expect more from your website than being able to buy something. They’re demanding a relevant, personalized browsing experience with new product discovery, research, price comparisons and feedback exchange. But if your company is just going through the motions of ecommerce, you’ll lose them fast. Our experts can help you get there. Glenn Conradt: “Companies need to start incorporating contextualized content into the e-commerce experience to leverage the Internet as a dynamic and profitable sales, marketing and service channel.” Scott Liewehr: “Big data is the Lady Gaga of digital marketing – all hype, no substance.” Jamie Anderson: “’eCommerce is DEAD! Long live distributed commerce.’ I love this. I read it from a blog on eConsultancy...Engaging and selling to today’s digitally savvy customer is a lot more challenging than merely having a website and being open for business.” Join us for The Future of Digital Marketing: Now!

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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