Building a Social Community: Tell Me a Story!

September 19, 2012
Hosted by Bonnie D. Graham

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Episode Description

Social communities and storytelling. The connection? Ask the experts.Rachel Happe, The Community Roundtable: “Social communities leverage an increasingly expensive asset - people - by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly. Our job as community sponsors is to co-create value and be the storytellers of that value. It is no longer a story about us alone, but about that collaborative journey.” Sean O’Driscoll, Ant's Eye View, “Social engagement is a journey with defined stages leading to the fully engaged enterprise…Digital storytelling is a critical new competency.” Mark Yolton, SAP: “As SAP CMO Jonathan Becher likes to say, ‘Big glass buildings don’t buy software…people do.’ With the lines between B2B and B2C blurring, enterprise marketers must become better storytellers to articulate the impact of their solutions on real people.” Join us for more on Building a Social Community: Tell Me a Story!

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

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Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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