Building a Social Community: Tell Me a Story!

September 19, 2012
Hosted by Bonnie D. Graham

[Download MP3] [itunes] [Bookmark Episode]

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Episode Description

Social communities and storytelling. The connection? Ask the experts.Rachel Happe, The Community Roundtable: “Social communities leverage an increasingly expensive asset - people - by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly. Our job as community sponsors is to co-create value and be the storytellers of that value. It is no longer a story about us alone, but about that collaborative journey.” Sean O’Driscoll, Ant's Eye View, “Social engagement is a journey with defined stages leading to the fully engaged enterprise…Digital storytelling is a critical new competency.” Mark Yolton, SAP: “As SAP CMO Jonathan Becher likes to say, ‘Big glass buildings don’t buy software…people do.’ With the lines between B2B and B2C blurring, enterprise marketers must become better storytellers to articulate the impact of their solutions on real people.” Join us for more on Building a Social Community: Tell Me a Story!

Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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