The Joy of Affiliate Marketing: Global Brand Strategies on a Local Budget
October 25, 2012
Hosted by Té Revesz
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Guest Information
Episode Description
A sea change has taken place in international advertising and marketing. Long considered the ugly stepchild of digital marketing, affiliate marketing has become one of the leading drivers of brands’ online marketing success. The joy of affiliate marketing is that it’s results based, cost effective and infinitely expandable. Global branding expert, Alan Klein, joins us once again to talk about how to use the affiliate marketing channel to enter new overseas markets. How the affiliate marketing channel really works. How you can create a successful affiliate marketing program that will help globalize your brand and win new customers. What kind of investment you'll need to run the program. Why it works for large or small companies. How to optimize ROI without sacrificing brand affinity or customer value. How you can integrate affiliate marketing with social media—crowd sourcing, viral marketing, etc.
Global Reach
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.
