How to Create a Killer Elevator Pitch
October 26, 2012
Hosted by Rasheryl McCreary
How often have you been in a business social setting, on an airplane or actually on an elevator and some important potential client or senior leader asks you, “so what do you do?” The next words out of your mouth can either ignite their interest or have them looking for the nearest exit. Join host, Rasheryl McCreary, CEO of TAO Leadership Development and leadership presence expert as she lays out the precise steps you can take to create a killer elevator speech. Rasheryl will guide you step-by-step through her proven framework for creating a concise, clear, compelling statement about you, your business, your service or project that inspires your listener to take action and showcases you in the best way. She will also discuss best practices for delivering your elevator pitch so that it sounds authentic and conversational. Want to know how to build your brand? Listen to The Leader and The Muse on Fridays at 12noon PACIFIC.
The Leader and The Muse: Inspired Personal Branding
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Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.
Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.
Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.
As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.
Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.