HootSuite’s Brian Bailard on Gaining Strategic Advantage from Social Media and Going from Freemium to Premium
December 20, 2012
Hosted by Té Revesz
This week’s guest, HootSuite VP Brian Bailard tells us how to gain strategic and competitive advantages from social media. Working with host of mega-multinational clients, Brian has a global view on the state of the industry, cutting edge trends and where social media is going in 2013. Brian will share insights on best practices in managing social media on an enterprise basis. He’ll share examples of how HootSuite’s corporate clients manage social media across multiple national/cultural markets. And explain how we should think about the different social networks—Google, Pinterest, Mixi, Twitter, LinkedIn, etc.—from a corporate engagement perspective. Brian will also share how in 4 years, Hootsuite went from a concept to a profitable global player. How it used "freemium" services to attract 5 million Hootsuite users from nearly every country, develop a presence on 24 social networks in 12 languages and sell premium services to global companies. This promises to be a fascinating show.
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.