Personal Branding: What It Is and Why We Need It More Than Ever

December 21, 2012
Hosted by Rasheryl McCreary

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Episode Description

The end of the year is a natural time of reflection. Looking back over the year, taking stock, evaluating, holding a mirror up to 2012, the good, the bad, the ugly, the phenomenal. Now more than ever, with the recent tragedies in Connecticut, we are collectively reflecting and looking at our values as a nation and as individuals. What we stand for. Who we are. What’s important to us. Examining the guiding principles by which we live our lives. This line of self-questioning, of examining our values and core principles, leads directly to a conversation about personal brand, i.e., your unique promise of value, your unique combination of strengths, limits, values and creative abilities. Join host, Rasheryl McCreary on an exploration of the myths of personal brand(ing), the larger and deeper meaning of personal brand and how to cultivate and leverage your personal brand in ways that add value to the world you live in.

The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

Archives Available on VoiceAmerica Business Channel

Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.

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Rasheryl McCreary

Rasheryl McCreary

Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.

Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.

As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.

Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.

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