The “Art” of Intellectual Property Protection in the 21st Century
January 31, 2013
Hosted by Té Revesz
Intellectual property is the driver of 21st century’s global economy. And the incentive to develop new products and invest in the commercialization of inventions and creative works depends on protection of IP rights in multiple jurisdictions. But emerging technologies, new media, globalization and new distribution channels present a host of new challenges. My guest, Massimo Sterpi of Jacobacci & Assoc. deals with those challenges every day in national and international courts. Calling in from Rome he'll talk about 21st century protection trademarks, designs, copyright and patents-and of cultural or iconic brands. What are the special needs of small and medium size enterprises? What are the new boundaries of the notion of artwork? What issues are raised by raised by digital and internet-based art? What do you need to know about approaches of different regions or different legal systems such as the Anglo Saxon and Continental European approaches? What about IP in emerging markets?
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.